Campaign
Group M Global Diigital Officer Rob Norman takes a stand, calling on all industry stakeholders to collaborate around improvements and standards for programmatic media. Norman writes in Campaign that programmatic is here to stay, like it or not. Time to stop moaning and get to work on improving it. "Programmatic is nothing more than a mechanism for the automated connection of demand and supply, and of advertisers to consumers using data to increase relevance – and speed to capture opportunity. The people, the data and the technology behind the systems do involve real costs which need to be …
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