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Hearst Hire Key To Balancing Print, Digital

Hearst's hiring of former Rodale exec David Kang as its first creative director for content extensions signals the company's intention to build new products "on top of existing print and digital titles," writes Paid Content's David Kaplan.

For example, Kaplan notes, there's the concept of the "bookazine," a hybrid that can be a one-off title like the Hearst-produced Light & Delish, which was derived from cooking site Delish.

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