Real Media To Deliver Spot4Web TV Spots Online

  • May 14, 2003
Real Media Europe, a division of 24/7 Real Media, Inc. on Wednesday announced that Microsoft France has selected the Real Media-Spot4Web technology solution to deliver ads on the Internet for its "Agile Enterprises" television advertising campaign. Universal McCann France is Microsoft France's advertising agency. Company officials says that as the result of the blend of technologies created through the Real Media-Spot4Web partnership, "Microsoft France was able to give a second life to its television advertising campaign on the Internet." Real Media-Spot4Web's solution includes Spot4Web, which delivers interactive video/audio streaming files, and Real Media's Open Advertiser, the company's proprietary ad management solution. The media plan integrated more than ten high-tech and content French websites such as Le Monde, Liberation, Les Echos, Journal Du Net and ZD Net.
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