Families who watch TV together remember commercials better, according to research presented at the Family Friendly Programming Forum in Los Angeles last week. People tend to watch TV with family
members, and those who view the tube in groups remember almost twice as many ads as those who tune in alone, according to a report compiled by Stacey Lynn Koerner, Initiative's executive vp/director
of global research.
Read the whole story at MediaWeek, December 6, 2004
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