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N.Y. Channels Its History In TV Deal

The History Channel made its own history yesterday by entering into an agreement to promote New York City through ads, historical tours and a program for restoring historical monuments. The deal, valued at $19.5 million over 3.5 years, is the second achieved by the city's marketing agency. The first made Snapple the city's official beverage.

Read the whole story at The New York Post, December 9, 2004 »

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