Around the Net
Digital To Be 25% Of Global Media Ad Spend In '14
- dotRising, Sunday, April 6, 2014 1:32 PM
According to new research, spending on ads catered for internet-connected devices will reach USD 137.53bn this year. The research, from eMarketer, refers to devices such as desktopand laptop computers, mobile phones and tablets. Digital spend will increase 14.8% over figures reached last year and will make up for one-quarter of total global media ad spending.
