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BBC Tests IM On International News Services

  • The Drum, Monday, April 7, 2014 2:08 PM

The BBC has launched instant messaging platforms on Whatsapp and WeChat to hear what voters across India have to say during the country’s election campaign. BBC News India will receive user-generated content directly from Indian voters while also distributing BBC coverage of the election including videos, special graphics and interview clips on BBC World News, bbc.com and BBC World Service.

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