Around the Net
Investment In Mobile Ads Rose 93% Last Year
- Red Rocket Media, Tuesday, April 8, 2014 3:25 PM
The report from PricewaterhouseCooper and the Internet Advertising Bureau shows that mobile ad spend has surpassed £1 billion, meaning it accounts for £1 in every £6 spent in digital advertising. Social media ad spend has risen too; by 71 per cent to £588.4 million. This increase is partly why mobile ad spend has rocketed so much.
