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WNBA Markets To LGBT

  • ESPN, Friday, May 23, 2014 8 AM

The WNBA is launching a campaign to market specifically to the LGBT community, a move that makes it the first pro league to specifically recruit gay, lesbian, bisexual and transgender fans to its games. It knows the LGBT demo is a big part of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

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