Around the Net
WNBA Markets To LGBT
- ESPN, Friday, May 23, 2014 8 AM
The WNBA is launching a campaign to market specifically to the LGBT community, a move that makes it the first pro league to specifically recruit gay, lesbian, bisexual and transgender fans to its games. It knows the LGBT demo is a big part of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.
