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How Brands Are Using Instagram

  • Warc, Tuesday, May 27, 2014 8 AM

Patagonia, Hollister and Warby Parker are among the brands using Instagram as a social marketing channel, per Jim Squires, Instagram's director/market operations.At the Advertising Age Digital Conference, he spoke about how marketers are leveraging its service. How, for instance, Patagonia was one of several companies focused on how the brand evinces a way of life, rather than using the platform for photos of products.

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