• Internet Retailer, Friday, October 3, 2014 1:30 PM

The holiday shopping season is more or less here, isn’t it? Many stores already are decorated for Christmas. Poor Halloween. So, just in case retailers need any more evidence that it is absolutely crucial to be prepared this holiday season for consumers on mobile devices, who now dominate traffic and time spent with online retail, online and mobile marketing firmNetElixir Inc.studied 53 of its numerous retail clients, some with web sites optimized for mobile (either standalone m-commerce sites or responsive design sites) and some with web sites not optimized for mobile. The company, which specializes in search engine marketing, then studied 180 million shopping sessions on these sites in the second quarter of this year. The results are quite stark.

Read the whole story at Internet Retailer »