• by June 29, 2004

PointRoll, a provider of rich media marketing services, has appointed a bevy of new management and account staff. MITCH ROSE joins as VP of marketing. Rose will lead a multi-faceted marketing campaign to expand the sales base for the PointRoll line of products. PointRoll also made seven key sales hires for the new offices. ANDY ELLENTHAL, senior vice president of global sales is focused on building a team of experienced sales professionals. DREW GREEN, vice president of strategic sales; ROB CLARK, director of channel development for Yahoo!; SARAH COVEY MITCHELL, director of sales in New York City; and SALLY SULLIVAN, who will run sales for San Francisco and the Pacific Region out of the San Francisco office. Additional PointRoll hires include: HANS THEISEN, director of midwest sales in Chicago; ERIC THORNTON, director of channel development for AOL; and JENNIE DELANEY, who will manage the company's New England sales from the Boston office.