• by July 27, 2004

LLKFB, a full-service direct marketing communication companies, has hired three senior executives to take on new positions within the agency. CLAIRE HASSID has joined as executive vice president and chief marketing officer. She was most recently EVP and director of strategic planning at Saatchi & Saatchi, New York, leading a team of 32 planners and researchers. MITCH RATLIFF has joined as executive vice president, group director, strategy and client services. Ratliff comes from FCB, New York where he previously served as SVP, group management director. Lastly, MARK KLAPPER has joined as executive vice president, director of planning and consulting services. Klapper comes from Wunderman, New York where he was senior vice president and group director for strategy and insights.