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Lowe's Rebrands Under New CMO
- Advertising Age, Tuesday, March 15, 2016 8 AM
Lowe's' first campaign under its new CMO includes humor. The 70-year-old home improvement chain is debuting "Make Your Home Happy." The first spots, which bring inanimate objects like magnets or lawn ornaments to life, break today. One commercial features a unicorn lamenting that his "tiny unicorn legs" don't afford him a better view of the lush green lawn. Another features a preening lawn flamingo.
