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Pharma Campaigns To Dispel Bad Reputation
- Stat News, Tuesday, January 24, 2017 8:01 AM
he pharmaceutical industry wants you to know that it’s not “getting away with murder,” as was alleged by President Trump two weeks ago. So the industry is trying to fight back with a new ad campaign called “GoBoldly,” which aims to convince the American public that its efforts are all about saving lives.
