• May 20, 2004

The Interactive Advertising Bureau (IAB), a voice of the interactive advertising and marketing industry, announced the addition of nineteen new companies to its membership roster.

New General Members include: Casale Media, KnowledgeStorm, TheStreet.com, VNU eMedia and X10 Wireless Technologies. The general member category represents companies that are actively engaged in the sale of interactive advertising.

New Associate Members include: BeyondROI, DNA Studio, Globix Corporation, Poindexter, PowerOne Media, Rambler Media, Reprise Media, SendTec, Survey Sampling, Szabo Associates, Vibrant Media, Wahlstrom Interactive, WebSideStory and United Virtualities. Associate members represent the perspective of companies that support the interactive advertising industry.