Yahoo! Seeks 'Life Engine' Enthusiasts

  • May 18, 2004
Yahoo! yesterday launched a nationwide promotion to find stars for the next round of ads in its acclaimed "Life Engine" advertising campaign. Through June 10, 2004, any U.S.-based Web user who has a great story to tell about Yahoo!'s products and services can vie for a role in a Yahoo! advertisement by submitting an essay of 150 words or less describing how Yahoo! is their "Life Engine" at Twelve finalists will be featured in video "screen tests" on and beginning July 8, Yahoo! users will cast their votes online to determine the winners. The six winners will each appear in an upcoming Yahoo! advertisement and will receive $2,000 cash.
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