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Super Bowl Delivers Record Ratings In Chicago

  • Mediaweek, Tuesday, February 6, 2007 11:31 AM
The Chicago Bears may have lost to the Indianapolis Colts in the Super Bowl, but at least some Windy City folks are happy: WBBM, CBS-owned affiliate in the market. It scored a 50.2/77 household rating/share, according to Nielsen Media Research, its second-highest ever after a 1988 broadcast of the National Basketball Association finals between the Bulls and Jazz.

Among adults 25-54, the station had a 45.6/79 and among men 25-54, it was 50.9/84. During the broadcast, ratings peaked at 8:15 p.m., with a 51.9/76. And its local post-game show was also the highest in the market, with 2.7/21 among households.

Meanwhile, ratings for WISH-TV, LIN Television's CBS affiliate in Indianapolis, broke all kinds of records. The 55.5/79.4 household rating was the highest for any broadcast in central Indiana's history and the highest-rated metered television market in the country.

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