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Interpublic To Keep J&J In U.S., Lose Rest

Interpublic is now expected to avoid a big hit by keeping North American media buying and planning for Johnson & Johnson, according to insiders. J&J, with brands including Band-Aid and Neutrogena, is reviewing its $3 billion global account that was mostly handled by Interpublic agencies.

But the holding company won't keep it all, as it is expected to lose out in markets including Australia, Latin America and Europe. Still, its Universal McCann unit is expected to retain U.S. media duties while Europe will go to Aegis Group's Carat. Omnicom's OMD, which is already handling J&J in China, will pick up Australia and Latin America.

Read the whole story at The Wall Street Journal »

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