• Mediaweek, Tuesday, July 17, 2007 9:46 AM

The Audit Bureau of Circulations board is tackling what some media buyers believe is a potential abuse of magazines' verified circulation numbers, creating an unpaid public-place copy category with a reporting period covering the first half of 2006.

The board decided last week to bar the practice of serving back copies, insiders say. It also determined that when a publisher reports as verified an issue to a location or individual, it must also disclose subsequent issues it serves to the same places or people for the length of the verified subscription term.

The measure is designed to prevent publishers from putting part of a verified subscription in the analyzed non-paid category. Further, ABC will now fold the public-place sponsored category into verified.

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