• Mediaweek, Thursday, December 4, 2008 9:30 AM

There is bad news for magazine publishers who hoped that as money gets tight, people would continue to spend on affordable things like magazine subscriptions. New survey data from Forrester Research shows that among those subscribing to three or four magazines, 22% plan some cancellations in year ahead.

Among magazine subscribers overall, 18% plan to cut back, while 77% plan no change in their subscriptions. Work-related magazines are less vulnerable. For people who buy magazines mostly for work, 12% expect to cut back their subscriptions and 84% expect no change.

And how about newspapers? The news is pretty good, says Forrester. Among newspaper subscribers, only 10% said they plan to cut back and 88% said they planned no change.

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