Tom Alexander
Member since November 2004Contact Tom- Director of Sales Dedicated Media
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Direct Response Branding Campaign Optimization
Articles by Tom All articles by Tom
- Networks Are Not All Created Equal in
Performance Insider on
05/15/2008
The past 12 months have been filled with stories of networks involved in M&A. As a result we've all heard about these networks. In fact, most of us have worked directly or indirectly with an advertising network in some capacity over the years. After all the publicity, most media planners, whether they are at an agency or direct client, still have not mastered the concept and uses of the ad network. There are new networks popping up every day, which only adds to the confusion....
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