Jessica Williams
Member since September 2014Contact Jessica- Marketing Manager Chirpify
- blog.chirpify.com
- Twitter: @Jessica_J
- Portland Oregon
- 97209 USA
Jessica Williams is Marketing Manager at Chirpify, where she is responsible for driving social strategy, engagement, and conversion in concert with SEO, analytics and digital marketing initiatives. Her social marketing expertise has been featured on MarketingProfs, Business2Community, Postano and Mediabistro, and can be found regularly found at Chirplandia. She received her degree in Journalism from the University of Oregon and can be reached at Jessica@Chirpify.com or @Jessica_J.
Articles by Jessica All articles by Jessica
- Activate Social Consumers: Connect the Dots Between Email and Social in
Marketing: CPG on
10/13/2014
Social media has grown in importance to CPG brands and, as a result, is now gaining significant support in the form of larger budgets. In fact, companies like Mondelez are increasingly moving their media budgets to digital channels as they look to connect engaged social media consumers with their growing house-files. Illustrating the degree to which this transition is happening, it was recently reported that Mondelez, a $35 billion company, will spend 50% of its ad dollars on digital.
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