Rob McCarty
Member since September 2015Contact Rob- COO PopShorts.com
- www.popshorts.com
- Facebook: https://www.facebook.com/rob.mccarty.5
- LinkedIn: https://www.linkedin.com/in/robmccarty
- Twitter: @robbyoso
- New York New York
- 10003 USA
Rob is the head of business relations for PopShorts and one of the original co-founders. His work focuses on convincing brands the value of social media influence, identifying content consumption habits of millennial audiences, and studying trends in the industry. For each branded content collaboration, Rob works with an internal team of writers, producers, and talent to create the most shareable and engaging content experiences. Rob also serves as a guest lecturer at USC's Graduate School of Communications.
Articles by Rob All articles by Rob
- How To Work With Social Influencers in
Social Media & Marketing Daily on
09/21/2015
What an exciting time to be a brand marketer doing endorsement deals. Some brands are still spending millions to secure a Hollywood celebrity like Matthew McConaughey (Lincoln), Jennifer Aniston (Smart Water), William Shatner (Priceline), or Emma Stone (Revlon). But now "celebrity" representation doesn't always need to cost millions or come from the stars of film, TV, or music. You can tap the newest trend of using social celebrities instead.
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