Articles by Aaron All articles by Aaron
- How Brands Can Keep Up With Modern Americana in
Marketing Insider on
08/02/2018
The idea of "Modern Americana" recognizes the value of traditions both old and new, and acknowledges the diversity of experiences that exist today.
- The Untapped Shopping Potential With Men in
Marketing: CPG on
03/27/2017
As March Madness starts coming to a close, marketers in male-oriented categories begin to prepare their plan for the next sports window to drive an incremental sales lift. However, there are many missed opportunities when the focus is primarily on old male stereotypes.
- Rural America - Not Your Average Consumers in
Marketing: CPG on
02/27/2017
While more than 80% of Americans live in Urban cities, the results of the 2016 presidential election highlighted that there are many unique differences and considerations facing the 20% of Americans living in rural areas. Many of the frequent cultural assumptions we make when planning campaigns for the general population do not necessarily match up with what Rural Americans experience on a daily basis.
- The Biggest Trends To Rethink Going Into 2017 in
Marketing: CPG on
12/27/2016
Every day a new article comes out boasting that this will be the new year of Augmented Reality or Live Video, and by now most CPG brands have finalized their 2017 activation plans. While we wait to see which of the top trends work for the new year, let's take a moment and reflect how we can improve our approaches for executing some of these trends.
- Striking A Balance Between Customer Service And Technology in
Marketing: CPG on
11/28/2016
The growing expectations of mobile consumers have forced brands and retailers to adapt their service strategies around new technology trends. However, it is often hit-or-miss to assume a technology solution will solve the bigger issues at hand. By focusing on the customer need, you can build a service and technology strategy that solves a problem rather than adding more barriers.
- Ecommerce Steps Into The Real World in
Marketing: CPG on
10/25/2016
When consumers decide to shop, marketers tend to assume they act differently depending on where the purchase will occur - in-store or online. However, it seems counterintuitive for us to develop separate offline and online strategies as today's consumers interact with retail in an omnichannel fashion. It has become the norm for shoppers to conduct research online and use their smartphones in store.
- Election Day Countdown: Missed Opportunities And Big Wins in
Marketing: CPG on
09/27/2016
As the 2016 election winds down to the final stretch, the uncertainty of who will win leaves many consumers hesitant to spend. With one month left, retailers and CPG brands are being cautious as any slip up can lead to controversy. While most have tried to stay out of the political arena, others have found ways to use the election to their advantage and help address voter issues.
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