Guy Amos is the CEO & Co founder of Adstrix, a programmatic ad exchange for print newspapers and magazines in the US. Adstrix brings the efficiencies of programmatic ad buying and selling through automation, scalability, tracking and campaign optimization, to the print ad market. Advertisers target by geography and audience and Adstrix finds the best matching newspapers and executes a programmatic buy. Before founding Adstrix, Guy co-founded u-Market Mobile, which developed a coupon management platform for publishers. Prior, Guy served as director of global partnerships & alliances at Comverse, a telecommunications software company. Guy has an LL.B. degree in law, BSc. degrees in Biology and Economics and LL.M. degree in Law & Economics.