Sudha Reddy
Member since February 2018Contact Sudha- VP, Product Innovation Sabio Mobile
- www.sabiomobile.com
- LinkedIn: https://www.linkedin.com/in/sudhareddy/
- Twitter: https://twitter.com/SABIOmobile
- New York New York
- 10023 USA
Sudha Reddy is VP, Product Innovation at Sabio Mobile
Articles by Sudha All articles by Sudha
- Why Retailers Shouldn't Be Obsessing Over Amazon in
Marketing Insider on
02/14/2018
Yes, Amazon is huge, but that doesn't mean that retailers should be spending every waking moment thinking about how to beat them at their own game. After all, the reason that Amazon became successful in the first place was by finding new strategies to disrupt established players. If retailers want to ensure their long-term success, they can't rely on repurposing Amazon's methods; instead, they have to take a step back and think about how they can truly differentiate themselves. In other words, they need to find their niche, and figure out how best to position themselves.
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