MAD London Editions for August 2014
MAD London - Friday, Aug. 15, 2014
Facebook Is An Advertising Channel -- Isn't It Time We All Got Over It?
Brands Seeking Engagement Beyond Facebook
Global Ad Spend To Return To 2007 Levels -- But Not In The Eurozone
British Magazines Lose Nearly A Million Readers - Closures Imminent?
Nine In Ten Still Watch Live TV -- One In Four Second-Screen
Tablet Boom Increases Digital Magazines' Market Share Sold To Tinder Owner
MAD London - Thursday, Aug. 14, 2014
Facebook's Mobile Tracking Is Smart - But Let's Not Get Carried Away
Facebook Launches Cross-Device Tracking
What Marketers Should Know About the iPhone 6
Fashion Brands Trial VMBeacon Technology
Qatar Airways Looks For Global Advertising Agency
'Company' Magazine Ditches Print
Iceland Awards GBP16m Ad Account To Karmarama
MAD London - Wednesday, Aug. 13, 2014
Government And BBC Should Support Digital Local News Groups, Not Failing TV
IAB To Release Video View Metric In Q4
Twitter Admits One In Twenty Accounts Are 'Bots'
BuzzFeed Will Use Investment For Global Expansion And Social Media Team Launch
Twitter Tests Promoted Video Program To Aid Ad Buying
City TV Licence Bidders Warn Birmingham Launch Date 'Impossible'
Domino's Predicts Up To 2m X Factor App Downloads
MAD London - Tuesday, Aug. 12, 2014
Surely Second-Screener Social Success Is 'Reactive,' Not 'Real-Time'?
Premier League Set For Social And Real-Time Season
Celebrity Endorsement 'Does Little' For Charity Engagement
Google Launches Music Preview And Buy Ad Unit
Nestle Reviews UK Account For First Time In Ten Years
Birmingham's City TV Enters Administration
Adam & Eve DDB To Part Ways With Kwik Fit
MAD London - Monday, Aug. 11, 2014
Is Facebook's New 'Like' Policy Designed To Force Brands To Promote Posts To Get Reach?
BuzzFeed Raises $50m To Become 'Preeminent Media Company'
Facebook Rails Against 'Like' For Reward Incentives
Netflix Doubles In A Year To Hit 3m UK Homes
Super Fast Broadband Gives GBP225m Ecommerce Boost
Sky And BT Campaigns Kick Off A Week Before The Premier League Starts
MPs Call For Health Warnings On Alcohol Bottles
Net-A-Porter Launches First Digital Out-Of-Home Campaign
Allianz Switches To Ogilvy
MAD London - Friday, Aug. 8, 2014
Could It Be 21st Century Fox's Turn To Fend Off A Hostile Takeover?
Twitter Offers Objective-Based Campaigns Geared To Specific Goals
Pinterest Launches Chat And Pin-Sending Features
Adidas Vows To Take The Fight To Nike
Who Might Be Lining Up A Bid For Time Warner?
Anchor Ends Eleven-Year Relationship With CHI & Partners
Grolsch Signs Up VCCP
MAD London - Thursday, Aug. 7, 2014
Could A Domestic BBC Content Deal Save Local Digital Media?
Ofcom Says Online TV 'Gaining Traction'
Financial Services Authority Gives Social Guidance To Firms
RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
Johnston Press Calls For A BBC Traffic Sharing Quota
AOL Profits Dip, While Third-Party Revs Soar
M&C Saatchi Expands In Delhi
MAD London - Wednesday, Aug. 6, 2014
Coca-Cola's Vitaminwater Reversal Shows It's Good To Listen As Well As Broadcast On Social
Murdoch Gives Up Bid For Time Warner
Analysing Vitaminwater's Formula Flip-Flop
Domino's Goes Real-Time With X-Factor
Virgin Atlantic Appoints Adam&Eve/DDB
Rocket Fuel Buys [X+1] For $230m
Barcelona Signs Exclusive Deal With Daillymotion
MAD London - Tuesday, Aug. 5, 2014
Is Lineker Right - Are Sports Too Close To Booze And Betting Brands?
Commonwealth Social Buzz Fails To Go International For Sponsors
Gary Lineker Takes A Swipe At Alcohol And Betting Ads Around Sport
Ocean Outdoor Buys Signature Outdoor
St. John Ambulance Seeks Creative Agency For Video Campaign
Unicef Seeks London Shop For Mobile-Led October Campaign
Puma Trials 'Flock To Unlock' Twitter Ad Format
MAD London - Monday, Aug. 4, 2014
Get Positive In Social -- And Let The Haters Hate
Mobile Accounts For More Than A Third Of UK Search
Negative Comments British Companies' Top Fear
DMA Replaces 170-Page Rule Book With Five Principles
Ford Tells Cynics Commonwealth Games Worked Well
Guinness Switches To Iris And BBDO
P&O Ferries Switches to Starcom and MRM Meteorite
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