Celebrities endorsing charities “does little” to promote active involvement in the cause, tending to promote engagement with the star rather than the charity, according to new
In two surveys with 3,100 people Universities of Manchester and Sussex academics found 75 per cent claimed not to have responded “in any way” to celebrity
advocacy. Two in three could not name a single celebrity linked with high-profile charities while just 7 per cent could name more than two.
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