MAD London Editions for October 2016
MAD London - Monday, Oct. 31, 2016
Video Reigns Supreme At IAB UK Upfronts
Google Voice Search Comparison Shops On Mobile, Creating Audio Ad Opportunity
WPP Growth Slows In The UK Post Brexit Vote
CX Is Not Just A Box To Check Off, Says Gartner's Ray
Pornhub Offers To Buy Vine
Gotlieb Slams ANA Report On Transparency
Scheppach Leaves Publicis, Strikes Out On Her Own
Will Netflix's 'The Crown' Leave The BBC In The Shade?
Walled Gardens, Dark Pools And The Rising Measurement Problem
Qubit Machine Learning Identifies Lost Revenue
New Broadband Advertising Rules Come Into Effect
TfL And Exterion Declare 'London Is Open' In New DOOH Campaign
"Always On" Email
House Of Fraser Uses Fugees Cover In Reaction To Christmas 'Weepies'
Sorrell Says -- Expect More Uncertainty, More #Marmitegate Until The New Year Starts With A Massive Hangover
MAD London - Friday, Oct. 28, 2016
Black Friday Set To Eat Christmas -- Can Retailers Survive This Pyrrhic Victory?
Confessions Of An Ad Blocker
Black Friday Becomes UK's Biggest Shopping Day
Twitter: Users Up, Revenue Down, Staff Reduced 9%
Google Reports Record Quarter, Majority Of Revenue Still From Advertising
Virtual/Augmented Reality Go Mainstream
Twitter To Close Vine
Consumer Confidence Is Down, But We're Still Going To 'Splash Out' For Christmas
Do Not Read This Column Without A Credit Card In Your Hand
The Feedback Loop In the Age Of Dynamic Creative
90% Of Marketers Have 'Poor' Media Training
Why River Island Is Backing Snapchat, 'A Phenomenon With Momentum'
Direct Marketing Association Rebrands To Data & Marketing Association
Tracking Its Consumers, Google Is On The Move
New MacBook Pro Models Launched With 'Touch Bar' And 'Fingerprint ID'
New John Lewis Boss Is In For A Tough Transition
MAD London - Thursday, Oct. 27, 2016
How Can 'Smart' Marketers Be So Wrong About IoT And Chat Bots?
Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined
UK Leads EU In Personalisation And Open Rates, So Will GDPR Bite Harder On EU List Size?
BT Learns New York's Lesson -- No Porn For The Homeless On Its WiFi Kiosks
Content: The Crown Jewel of Premium
NFL Eyes London For Growth And A UK Team
GumGum Expands Sales Teams In North America And EMEA
Ocado Trials 'Press For Peroni' IoT Ordering Device
BloomReach Acquires Hippo, Creates Content Management Business Unit
Mastercard Launches AI Chatbot As Research Shows Customers Like Talking To Humans
Microsoft Unveils 3D Tools And Upmarket Surface Pro
John Lewis And L Marks Award GBP200k To Retail Start-Ups
Sonos Runs Speaker Amnesty At King's Cross
French Consumers Trust Branded Email
MAD London - Wednesday, Oct. 26, 2016
Havas Reports 2% Q3 Organic Growth
BT To Replace The Phonebox With WiFi Kiosks
Google Sees Lift From Maps Ads, Local Mobile Clicks
Primesight And Intersection Bring WiFi To BT Phone Kiosks
Demand For Smartwatches Drops More Than 50%
Google Acquires Eyefluence, Ramps Up Daydream VR Efforts
Impress Approved As UK Press Regulator
Havas UK Reports 8.6% Growth In Q3
Heineken Taps Publicis UK For Global Digital Roster
Marmite Sales Soar After Tesco Spat
YouTuber's Hooch Ad Banned By The ASA
Personalisation Key To Engaging Brits Over Email
ITV Layoffs Loom As Brexit Nears
BT's New Digital Outdoor Should Be An AI Concierge, Not Just WiFi And A Plug Nobody Needs
Don't Pay To Play -- Pay To Personalise
MAD London - Tuesday, Oct. 25, 2016
Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
Ministers Give Third Runway At Heathrow The Green Light
The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport
Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
British Martech Firm BlueVenn Launches U.S. Operations
Mobile Is Driving Force Behind Raised Ad Spending
Criteo Finally Introduces Predictive Search Platform For Google Shopping
Etihad Splits With M&C Saatchi
Native And Video Rise 5%, Mobile Spend Is Up 53%
Tesco Trials Digital Receipts
Culture Secretary Signals Alarm At Gambling Advertising
JWT Put On Alert As Philadelphia Sets Up Creative Review
News Publishers Says Press Regulator Approval For Impress Would Be 'An Attack On Free Speech'
Microsoft UK Prices Due To Rise As Pound Weakens
Heathrow's Third Runway Is A Statement Of Intent -- The UK Is Open For Business Beyond The EU
MAD London - Monday, Oct. 24, 2016
With 'Solid' Gains, Interpublic Raises Full-Year Growth Guidance
FT Finds A Simple Request Gets Ad Blockers Switched Off
Facebook Live Kicks Off Ad Campaign
JCDecaux Rolls Out HD Screens, But Will Stick With Billboards Too
Microsoft Could Raise Prices By Up To 22% As Pound Weakens
PlayStation Pens ESports Tournaments Deal With ESL
Channel 4 Starts Great British Bake Off Sponsorship Bids At GBP8m
Channels Or Devices? Across The Attribution Divide
GDPR Is The Antidote To Every Email Marketer's Worst Nightmare -- Apathy
Standing Up To The Ad-Blocking Shoplifters Is The Only Way Forward
Broken Measurement, Social Media Fixation Are Killing Brands
MAD London - Friday, Oct. 21, 2016
WPP's Y&R Taps Sibling Grey's David Patton As Global President
YouTube To Focus On Premium Content
3 Ad-Buying Fundamentals That Never Change
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
Evolution of Media: Paid To Earned To Shared
Twitter To Focus On Live Events Next Year
eBay Adds Chatbot Search Assistant For Facebook Messenger
Nintendo Teases New Console That Doubles As A Handheld Device
Carling Reviews Ad Account
ANA Chief Calls On CMOs To Work Together
Canon Chooses VCCP As Its First Integrated European Agency
CMA To Investigate Online Gambling Companies
Channel 4 Presenter Criticises Press Regulator Stance On Hate Speech
News Websites Dip After The Olympics, Newspapers More Resilient
Will Live Keep Twitter Alive? Don't Count On It
MAD London - Thursday, Oct. 20, 2016
Millennials' Best Kept Secret Is Out -- Email Is The Best Way To Reach Them
Publicis Reports 0.2% Q3 Organic Growth
Shazam To Move Into Video
Google Pulls Online, Offline Survey Data Into Analytics 360
When I Grow Up I Don't Want To Be An Astronaut Anymore
Brexit Fears Could Lead To TV Ad Slump
DMA Pushes Strong Data Guidelines As Info Overload Overwhelms Marketers
Channel 4 Defends Facebook Live Coverage Of Battle For Mosul
adMarketplace Partnerships Widen Search Network
Sky Q Mobile App Launches
The Power Of Playable Ads
Facebook Repositions App As Recommendation Engine, Key Commerce Channel
Broadband Must Be Subsidised For The Poor, Local Councils Say
Virgin Reviews East And West Coast Train Creative
UK Opposition Party Slams Spies After Ruling Shows They Illegally Monitored Email
Kodak Looks To UK For Smartphone Camera For Photography Fans
50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
MAD London - Wednesday, Oct. 19, 2016
Why Advertising And Marketing Are Actually Very Different
Omnicom Misses Q3 Growth Expectations
Twitter Sale Unlikely, So Dorsey Gets Strategising
Instagram Brings Stories To Explore Tab
Pinterest Playing Matchmaker With 'The Pin Collective'
Why Is The Telegraph On Amazon's Echo?
You've Got A Friend In Me: Our Changing Relationship With A.I.
Piers Morgan Tells Brands To Take Stances On Issues
Amazon, Apple, Google Tops In Brand Loyalty
Half Of Asos Sales Are Mobile, And More Is Yet To Come
Gartner Predicts 30% Of Searches Without A Screen In 4 Years
New Tech Ushers In New Age Of Publisher Yield
Robots Could Soon Be Writing PA Sports And News Stories
Non-Profit Group Takes Over BBC's Micro Bit Project
Ofcom Dismisses 139 Allegations Of Media Bias Against Jeremy Corbyn
What Next For Twitter, The Old Maid With No Suitor In A Game That's Moved On?
MAD London - Tuesday, Oct. 18, 2016
Virtual Reality Projected To Grow To $2 Trillion Long-Term
HP Takes A 'Bet' On Diversity Fuelling Creativity
Netflix Numbers Continue To Surge
eBay Collective Launches, Curates Images From Visual Search Engine
Marketers Are Struggling To Keep Up With The Pace Of Digital Transformation
Facebook, Google Digital Growth Steady
UK Spies Illegally Stored Citizens' Data
Mirum Creates Virtual Museum To Show The Future Of Retail
Festive Marketing Needs To Start Sooner, Facebook Warns
Dutch Agency Latest With Tesla Concerns
Is Digital The Trojan Horse Consultants Will Use To Invade The Marketing Industry?
The Existential Crisis Of Art, Science And Dollars
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