MAD London Editions for July 2017
MAD London - Monday, July 31, 2017
Is Viewability The Price Of Programmatic And Mobile Leadership?
Amazon Puts Its Media Account In Review
'The Independent' Receives Investment From Saudi Arabia
Print Advertising Revenue Drops 27% At Trinity Mirror
WPP Invests In LA VR Firm Within Unlimited
Industry Group Awards Nine Companies 'Certified Against Malware' Seals
UK Viewability Rises, Still Behind European Levels
Millennial Votes Swung By Social, Older Demographics Prefer Papers
BBC World Service Pay Gap Threatens New Pay Row
BT Promises Broadband To 99% By 2020
MAD London - Friday, July 28, 2017
Digital Outdoor And Mobile -- The New Superhero Duo?
Video Ad Engagement Metrics Are On The Rise
WPP's MediaCom Wins $400 Million Richemont Account
Mindshare Becomes First Accredited 'Actions On Google' Media Agency
Twitter Growth Stalls
Bing Ads Reshaped By Marketer Feedback
MediaCom Picks Up Richemont Media Account
Adobe Target Upgraded With Artificial Intelligence
Consumer Confidence Takes A Dip
Video Services Prepare For The Busiest Download Day, Today
Debut For Manchester Hyperlocal News Service Backed By Google
MAD London - Thursday, July 27, 2017
Online Ad Spend Hits A Tipping Point As Print Plummets, Again
Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-Based
Tipping Point Reached As Half Of UK Ad Spend Is Now Online
Google Named World's Top Brand By YouGov
Sky Profits Down As It Enters Tech Race With Amazon And Netflix
Google Adds Call Bid Adjustment In AdWords
ITV Will Not Publish Stars' Salaries
Ford Billboard Serves Mobile Ads To Interested Passersby
Facebook Tops Brand Visbility, Inspires 'Happiness'
ITV To Raise Price Of Its Channels To Virgin Media
MAD London - Wednesday, July 26, 2017
BA's Crown Slips As Airlines Outed For Poor Service
The&Partnership Taps Havas For A Creative Lead On Toyota
Revenue Down But Dividends Are Up At ITV
Is 'The Guardian' Preparing A Paywall?
US Private Equity Firms Team Up For Unilever Spreads Offer
Amazon Remains 'Very Optimistic' Over Brexit
Airlines Customer Satisfaction Takes A Turn For The Worse
IPG Posts 'Disappointing' Second-Quarter Results
'Guardian' Touts Paid Membership Gains
4 Reasons Amazon Is Set To Win The Advertising War
IPG's UM Adds Gaming Giant Ubisoft To Its Roster
MAD London - Tuesday, July 25, 2017
Alphabet Reports Sagging Profits, Dampened By EU Fine
EU Fine Puts A Dent In Google's Profits
UK Authorities Reveals 2,529 Grocery Products Have Shrunk
Twitter, Facebook And Google Sued Over Terrorist Attack In Istanbul
Ford Decides To Go More British With Its Advertising
Google: DeepMind AI Learns Based On Rewards System
Kargo Names Steven Filler SVP Sales, Europe
UK Authorities Try To Rehabilitate Teen Hackers
Male MP Candidates Received The Majority Of Social Abuse
'Guardian' Membership Boost Helps Cut Losses
Google Is Untouchable, Even Against Boycotts And A Record EU Fine
MAD London - Monday, July 24, 2017
Michelin Hands $100m Global Ad Account To Havas
WPP's Grey Acquires Full-Service Digital Agency Sensio
YouTube To Steer Searchers Away From Extremism
Ad Fraud Is Biggest Industry Issue
One Third Of World Will Access Social Nets At Least Once A Month
Moneysupermarket.com Fined For Emailing Former Subscribers
UK Website Hit With Fine For Sending Emails To Opt-Outs
Female BBC Presenters Insist The Corporation Closes The Pay Gap
UK Growth Revised Downward, While Eurozone Sees A Rise
Bake Off Sponsors Announced
Quorn Aims To Become A Billion-Pound Brand
No Means No -- And A 'Really?' Could Soon Cost 20m Euros
MAD London - Friday, July 21, 2017
Are Consultancies The Key To Unlock The Boardroom?
Videos Rank Differently On Google Vs. YouTube, With Bias, Study Shows
'The Drum' Video Announces The Arrival Of The Consultancies
IAB Releases New Ad Specs For Formats Including Virtual Reality
Unilever Slashes 17% Of Its Agency Bills
Murdoch Must Wait For Sky Decision
Omnicom Results Hampered By Foreign Exchange, NA Performance Issues
UK Is The Shining Star In Omnicom's Q2 Results
But Will You Buy A Car From An Ugly Woman (Um, Person) With A British Accent?
How Will New Gender Stereotyping Rules Be Introduced?
Stolen Data Marketplaces Shut Down
Tourist Spending Surges 18% In The UK Due To Weak Pound
MAD London - Thursday, July 20, 2017
EU Court To Decide Whether Google Must Censor Search Results Worldwide
Facebook To Trial Paywall For News Articles
'Love Island' Helps ITV Win Over Elusive Young Audience
Publicis Groupe Posts Modest Organic Growth In Q2
Flipboard Adds 90 Pubs To Platform Across Europe
Google To Roll Out Personalised News
UK Digital Ad Budgets See Biggest Rise In Almost A Decade
Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take Kickbacks
UK Marketers Expect To Create More Jobs
TSB To Roll Out Eye-Scanning Security Tool
Reviews Show Signs Of Slowing Down
Publishers To Facebook's Paywall: 'Show Me The Money!'
MAD London - Wednesday, July 19, 2017
Time The BBC Stood Up To Better Paid Male Stars?
GDPR Woes: Companies Still Not Ready For Regulation, Study Shows
BBC High Earner List Shows Massive Gender Inequality
Google Glass Relaunches For Business Users
World Doesn't End As Woman Gets Title Role In 'Doctor Who'
Google Redesigns News Feed To Personalize Search In Mobile App
21st Century Fox Asks Government To Resist 'Political Interfering'
Google Analytics Rolls Out Voice Queries
Help! Customers Value Service Above All Else
IPA Bellwether Report Shows Budgets Are Up, For Now
Youngsters Most Likely To Be Cyberbullied On Instagram
Ecommerce Growth Slows
MAD London - Tuesday, July 18, 2017
Did The UK Just Give Up Fighting The Facebook And Google Duopoly?
UK Newspaper Alliance Loses Another Member
'The Telegraph' Drops Out Of Joint Newspaper Ad Sales Project
Facebook Tests Ads On Marketplace
Elon Musk Says AI Should Be Regulated
ITV Likely To Supplement Ad Revenue With More Studio Productions
Worldwide Online Video Consumption, Advertising To Rise By One-Fifth
IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool
New Rules To Ban Gender Stereotypes
Tough Times For UK Economy, But No Recession, PwC Predicts
Netflix Numbers Beat Expectations
Augmented Reality Seen Moving Forward
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