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Unilever Slashes 17% Of Its Agency Bills

  • Campaign, Friday, July 21, 2017 8:09 AM
Unilever has cut agency fees by 17% in the first half of the year and now says a film costs 14% less to produce. Campaign reveals that the figures show the FMCG giant is making notable progress in its bid to cut the number of agencies it works with and the fees of those who remain while making content and campaigns work harder for longer.

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