The vehicle represents "a new way forward for the brand," Angela Zepeda, CMO, Hyundai Motor America, tells "Marketing Daily." Read the whole story

Fans can compete with friends and family in private leagues or with fellow hockey fans worldwide in public leagues. Read the whole story

Publicis was the incumbent on the Fiat-Chrysler business, which it won in 2016, and WPP's MediaCom was the incumbent for PSA Group, holding the … Read the whole story

The changes were informed by "extensive" dialogue with both consumers and dealers, according to the automaker. Read the whole story

Sleepypod's harnesses and pet carriers are put through stringent safety tests including crash testing at the standard set for child safety restraints. Read the whole story

What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data … Read the whole story