Drive Time
The quick-charging claims could mislead uneducated consumers, who may not understand the differences in home vs. public charging systems. Read the whole story
The online videos feature Morikawa reflecting on what it means to "Never Stop Arriving," which is Cadillac's tagline. Read the whole story
The automaker created a one-minute video to promote the announcement, which will be shared on social media. Read the whole story
"Retta is a great fit for the brand as she is a witty, optimistic and relatable person," Volkswagen's Kimberley Gardiner tells "Marketing Daily." Read the whole story
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was … Read the whole story
- COMMENTARY
Whether it's a larger-than-life commercial character or a mascot, personification can entertain, but it's most valuable in helping consumers relate to a brand. Read the whole story
COMMENTARY"Somehow, with everyone stuck in their house -- with nothing to do but watch TV over the past 14 months -- we still managed … Read the whole story
