Marketing Automotive Weekly
Monday, May 24, 2021
  • Cadillac Partners With PGA's Collin Morikawa

    The online videos feature Morikawa reflecting on what it means to "Never Stop Arriving," which is Cadillac's tagline. Read the whole story

  • Toyota Amps Up Support Of Paralympics

    The automaker created a one-minute video to promote the announcement, which will be shared on social media. Read the whole story

  • Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience

    "Retta is a great fit for the brand as she is a witty, optimistic and relatable person," Volkswagen's Kimberley Gardiner tells "Marketing Daily." Read the whole story

  • Switching Gears: Lexus Broadens it's Image & Audience

    The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was … Read the whole story

  • How to Personify Your Brand

    Whether it's a larger-than-life commercial character or a mascot, personification can entertain, but it's most valuable in helping consumers relate to a brand. Read the whole story

  • Jimmy Kimmel Delivers Blistering Assessment Of Disney/ABC At Upfront

    "Somehow, with everyone stuck in their house -- with nothing to do but watch TV over the past 14 months -- we still managed … Read the whole story