Marketing CPG Weekly Editions for June 2020
Marketing CPG Weekly - Friday, June 26, 2020
Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'
Unilever Renaming Fair & Lovely Skin Cream As J&J Kills Two Products
Bumble Bee Swats Mascot Horatio In Move To Wellness Positioning
Haagen-Dazs Says 'Don't Hold Back' In New Campaign
Bayer To Pay Up To $10.9B To Settle Roundup Claims
Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast
Court Finds Johnson & Johnson Liable For Cancerous Talcum Powder
Marketing CPG Weekly - Friday, June 19, 2020
IRI New Product Pacesetters: 'The Year Of The Beverage'
Goodbye, Aunt Jemima And Uncle Ben: Racial Stereotypes Under Scrutiny
Dixie Cups Contest Tries To Take Little Things Off Your Plate
Runa Rolls Out New Look, Flavor For Its Natural Energy Drinks
PepsiCo's Bubly Stages 'Virtual' Parade To Celebrate Pride Month
P&G's New Align Colic Relief Aims To Help Crybabies With Probiotics
Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce
Native Salutes Armpits As 'The Home Base Of Hugs'
Truman Repackages Cleaning Solutions With A Surprising Focus On Customer Service
Unilever Consolidates Headquarters To London
Marketing CPG Weekly - Friday, June 12, 2020
Say Cheese: Whisps Rebrand Emphasizes Taste Over Ingredients
P&G Ad Urges Americans To Get Really Involved In Racial Issues
Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks
Pets Category Ad Spending Spikes In Second Quarter
Vita Coco's Salute To A New York Institution: The Bodega
Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Taking A Cue From The Quarantine: Consumers Are Engaging And Shopping More, Study Shows
Marketing CPG Weekly - Friday, June 5, 2020
Energy Drink Celsius Shifts To Online Events, Adds Walmart Distribution
Increased Marketing During Pandemic Lifts Campbell's Core Brands
P&G Pledges $5M To Organizations Fighting For Black Justice
For Kotex, COVID-19 Enriches Purpose-Driven Launch
Dial Soap Reminds Consumers Hands Make A Difference --- So Keep Them Clean
Bomb Pop Middles Targets Tech-Savvy Teens Who Like Mashups
Whole Foods, Costco, Trader Joe's Lead 'The 6-Foot Economy'