The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story

Dannon says its core objective is to increase dairy sales incrementally by getting U.S. consumers to eat yogurt during the evening. "Expanding into the … Read the whole story

PetSmart Charities and Match.com have teamed up for a series of pet-friendly dating events. The pet supplies retailer's non-profit charitable affiliate and the online … Read the whole story

"Most consumers are concerned it's going to result in a worse situation for them," Delara Derakhshani, policy counsel for Consumers Union, tells "Marketing Daily." … Read the whole story

The company says its new in-home delivery service, introduced back in March, has been well received. And it plans to add in-store swatch stations … Read the whole story

It features an all-African American cast, except for the William Devane-esque villain and the errant thug. The campaign includes an assist from Terry King, … Read the whole story