Marketing Daily
Friday, June 20, 2014
  • Comic Nick Thune Answers Questions For Honda Fit

    The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story

  • Launches Push Yogurt, Cereal Into New Dayparts

    Dannon says its core objective is to increase dairy sales incrementally by getting U.S. consumers to eat yogurt during the evening. "Expanding into the … Read the whole story

  • PetSmart Charities, Pair For Dating Events

    PetSmart Charities and have teamed up for a series of pet-friendly dating events. The pet supplies retailer's non-profit charitable affiliate and the online … Read the whole story

  • Majority Of Americans Oppose Comcast/TWC Deal

    "Most consumers are concerned it's going to result in a worse situation for them," Delara Derakhshani, policy counsel for Consumers Union, tells "Marketing Daily." … Read the whole story

  • Pier 1 Sales Up, Profits Down; E-Commerce Smokin'

    The company says its new in-home delivery service, introduced back in March, has been well received. And it plans to add in-store swatch stations … Read the whole story

  • Bad Guys Chase A Car Called Avalon In New Campaign

    It features an all-African American cast, except for the William Devane-esque villain and the errant thug. The campaign includes an assist from Terry King, … Read the whole story

  • Say It Ain't So! Harley-Davidson Plugging In?

    The motorcycle brand of big rumble, chrome (or black, in the case of the Street line) and big internal combustion attitude is venturing into … Read the whole story

  • Hip Or Obsolete: In The Aging Segment, There's No Middle Ground

    When you age, you either become a really cool, hip older person who has great sex, retires to Costa Rica and rocks fabulous, celeb-style … Read the whole story