The supply of digital media attention spiked, then crashed on the days surrounding Election Day, especially among mobile unique users. The findings indicate that … Read the whole story

Replace the word "consumer" with "voter" and replace the word "brand" with "candidate," and I'll make my case for why Trump is the Uber, … Read the whole story

Newspapers across the country slapped bold headlines across their front pages -- both online and in print the following morning -- to call the … Read the whole story

Near-term advertising deals may take a pause -- all due to the surprising results of the presidential election -- in the post-election period. Spending … Read the whole story

If you've seen the videos of people crying over Donald Trump's election victory, you already know how delicate some Americans are when it comes … Read the whole story

Donald Trump's upset victory in the 2016 presidential election has provoked shocked responses from the mainstream media. Nowhere has this been more evident than … Read the whole story

From October 11 through November 10, the three big cable news networks pulled in $184 million in national advertising -- up from $68.4 million … Read the whole story

Facebook will prohibit marketers from using a race-based targeting option for ads offering housing, employment or credit, the company said today. Read the whole story

The campaign, from Grupo Gallegos, highlights the bilingual features of Comcast's Xfinity X1 Voice remote with creative that promotes a message of racial and … Read the whole story