MediaDailyNews Editions for October 2003
MediaDailyNews - Friday, Oct. 17, 2003
On Eve Of Mag Reader Study Debut, Newspapers Announce One Of Their Own
Radio Goes Flat In August As Local Demand Declines
Kmart Bows New Ad Campaign
McCarrick Takes Time Mag Sales Worldwide
Q3 Ad Results: New York Times Has Seen Some Better Times
Big Apple Makes Ad News, Turns Newsstands Into Ad Medium
Simmons Hires New Executive Vice President/General Manager
Meharg Named VP of Business Development for SMG DM
MediaDailyNews - Thursday, Oct. 16, 2003
Reader Experience Drives Magazine Usage, Ad Impact
Starlink Alligns with nonbox
PRIMEDIA Names Conlin President/CEO
Biggest Advertisers To Tackle Biggest Issues: Branding, Accountability, Shifts In Media Options
AAF Names Frazier SVP
Western Pub Attempts The Improbable: Finding A Niche In Crowded Shelter Field
MediaDailyNews - Wednesday, Oct. 15, 2003
Back in The Ideal Demographic
Home Magazine Partners With NFL Alumni
Ad Forecaster Zigs As Others Zag, Pronounces Upturn In '03 Spending
National Newspaper Ad Market Improves, Journal Posts First Linage Gain In Three Years
Scripps Scatter Market Stronger Than Many Peers
MediaDailyNews - Tuesday, Oct. 14, 2003
Can Integrated Media Really Work If Limited to Owned Properties?
In-Store Network Serves Tennis Channel
VOD Findings Defy Pay TV Model, Prove Consumers Opt For Ad-Supported Content
McDonald's Passes Go. Launches Ad Campaign for Monopoly Promo
It's Official, AOL Becomes Time Warner
Tennis Mag Serves Up Sampras As Contributing Editor
MediaDailyNews - Monday, Oct. 13, 2003
GE Sheds Light On NBC Scatter Sales
FTC Begins Enforcing Do-Not-Call
Fox Pitches Dodgers
FCC Puts Brakes On News Corp.'s DirecTV Deal
Limbaugh Acknowledges Drug Addiction
Broadband Video Market: Broader Than You May Think
Paste Makes Haste, Music Title Hasn't Had Time To Court Major Marketers
MediaDailyNews - Friday, Oct. 10, 2003
Nick Gets In Inn Biz
With Ad Pages In Freefall, MPA Says It's The Economy, Stupid
Spanish Daily Splits With Tribune
Fischer Assumes Corporate Market Strategy Post At Turner
RX Marketers Write New Ad Script, Could Be Bad Medicine For TV
RX Study: Ad Effects, Media Spending Begin To Plateau
Motor Trend Gears Up for Ad Campign Directed at The Media Community
MediaCom's Mandel To Think Global, Buy Local
Amid Gloom On Madison Avenue, Wall Street Predicts A Newspaper Rally
MediaDailyNews - Thursday, Oct. 9, 2003
NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Line
Court TV Petitions The High Court
PBI Media to Purchase CableWorld
TiVo Taps DirecTV Chief
Final Ritter Episode Draws Big Audience For ABC
Wright: Vivendi Makes NBC Far Less Ad Dependent
Boomtown Proves A Bust, NBC Drama Is Season's First Casualty
CableWorld No Longer Part Of Primedia's World
MediaDailyNews - Wednesday, Oct. 8, 2003
Lifetime Movie Network Now in 40 Million Homes
NFL Network Plans HD Game Coverage
Gemstar-TV Guide, Time Warner in IPG Deal
The First Amendment Protects Telemarketers, Too
Essig Named Associate Publisher of Men's Health
SMG Breaks Broadband Upfront, Places Millions on Yahoo, MSN, Feedroom, With More To Come
Starcom Adopts Ad Verification System
Yellow Pages Group Taps Research Czar, Expands Ad Marketing Initiative
Tribune-Backed Tab Launches in Big Apple Sooner-Than-Expected - This Friday
Starcom, Zenith Boost Publicis' Appeal On Wall Street
Mag Group Taps Agency Print Maven To Pitch Agencies On Print As An Ad Medium
MediaDailyNews - Tuesday, Oct. 7, 2003
NFL Network Carries 4 Charter Advertisers to Launch of Channel
Havas Snaps Polaroid, MPG Gets Media
Agencies: Attack On Product Placement Is Misplaced, Likely Ineffective
CBS Looks at 28 Classic Moments in Monthlong Campaign
Outdoor Media Pass It On, Donate $10 Million For Better Life
We Only Have Ourselves to Blame
Kids With Own-Room Media: Fewer Parental Rules, More Ad Responsive
Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
Martha Seeks A Dismissal
MediaDailyNews - Monday, Oct. 6, 2003
Hispanic Radio Market Continues To Reshape
Omnimedia Board Beats Civil Suit, Even As Martha Stewart Awaits Criminal Charges
Nielsen Expands Hispanic Service To Denver
Radio Group Drops Interep, Pay $30 Million Kill Fee
Spot TV Growth Sputters Slightly
Can the Web Get You Elected?
Is There A Doctor In The House: Syndication Faces Possible Health Threat
Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
The Robb Report: The Rich Get Richer
« Previous Entries
Next Entries »