MediaDailyNews Editions for October 2003
- MediaDailyNews - Friday, Oct. 17, 2003
- On Eve Of Mag Reader Study Debut, Newspapers Announce One Of Their Own
- Radio Goes Flat In August As Local Demand Declines
- Kmart Bows New Ad Campaign
- McCarrick Takes Time Mag Sales Worldwide
- Q3 Ad Results: New York Times Has Seen Some Better Times
- Big Apple Makes Ad News, Turns Newsstands Into Ad Medium
- Simmons Hires New Executive Vice President/General Manager
- Meharg Named VP of Business Development for SMG DM
- MediaDailyNews - Thursday, Oct. 16, 2003
- Reader Experience Drives Magazine Usage, Ad Impact
- Starlink Alligns with nonbox
- PRIMEDIA Names Conlin President/CEO
- Biggest Advertisers To Tackle Biggest Issues: Branding, Accountability, Shifts In Media Options
- AAF Names Frazier SVP
- Western Pub Attempts The Improbable: Finding A Niche In Crowded Shelter Field
- MediaDailyNews - Wednesday, Oct. 15, 2003
- Back in The Ideal Demographic
- Home Magazine Partners With NFL Alumni
- Ad Forecaster Zigs As Others Zag, Pronounces Upturn In '03 Spending
- National Newspaper Ad Market Improves, Journal Posts First Linage Gain In Three Years
- Scripps Scatter Market Stronger Than Many Peers
- MediaDailyNews - Tuesday, Oct. 14, 2003
- Can Integrated Media Really Work If Limited to Owned Properties?
- In-Store Network Serves Tennis Channel
- VOD Findings Defy Pay TV Model, Prove Consumers Opt For Ad-Supported Content
- McDonald's Passes Go. Launches Ad Campaign for Monopoly Promo
- It's Official, AOL Becomes Time Warner
- Tennis Mag Serves Up Sampras As Contributing Editor
- MediaDailyNews - Monday, Oct. 13, 2003
- GE Sheds Light On NBC Scatter Sales
- FTC Begins Enforcing Do-Not-Call
- Fox Pitches Dodgers
- FCC Puts Brakes On News Corp.'s DirecTV Deal
- Limbaugh Acknowledges Drug Addiction
- Broadband Video Market: Broader Than You May Think
- Paste Makes Haste, Music Title Hasn't Had Time To Court Major Marketers
- MediaDailyNews - Friday, Oct. 10, 2003
- Nick Gets In Inn Biz
- With Ad Pages In Freefall, MPA Says It's The Economy, Stupid
- Spanish Daily Splits With Tribune
- Fischer Assumes Corporate Market Strategy Post At Turner
- RX Marketers Write New Ad Script, Could Be Bad Medicine For TV
- RX Study: Ad Effects, Media Spending Begin To Plateau
- Motor Trend Gears Up for Ad Campign Directed at The Media Community
- MediaCom's Mandel To Think Global, Buy Local
- Amid Gloom On Madison Avenue, Wall Street Predicts A Newspaper Rally
- MediaDailyNews - Thursday, Oct. 9, 2003
- NBC Tells Wall Street 25-54 Demo, Not 18-49 Is Its Bottom Line
- Court TV Petitions The High Court
- PBI Media to Purchase CableWorld
- TiVo Taps DirecTV Chief
- Final Ritter Episode Draws Big Audience For ABC
- Wright: Vivendi Makes NBC Far Less Ad Dependent
- Boomtown Proves A Bust, NBC Drama Is Season's First Casualty
- CableWorld No Longer Part Of Primedia's World
- MediaDailyNews - Wednesday, Oct. 8, 2003
- Lifetime Movie Network Now in 40 Million Homes
- NFL Network Plans HD Game Coverage
- Gemstar-TV Guide, Time Warner in IPG Deal
- The First Amendment Protects Telemarketers, Too
- Essig Named Associate Publisher of Men's Health
- SMG Breaks Broadband Upfront, Places Millions on Yahoo, MSN, Feedroom, With More To Come
- Starcom Adopts Ad Verification System
- Yellow Pages Group Taps Research Czar, Expands Ad Marketing Initiative
- Tribune-Backed Tab Launches in Big Apple Sooner-Than-Expected - This Friday
- Starcom, Zenith Boost Publicis' Appeal On Wall Street
- Mag Group Taps Agency Print Maven To Pitch Agencies On Print As An Ad Medium
- MediaDailyNews - Tuesday, Oct. 7, 2003
- NFL Network Carries 4 Charter Advertisers to Launch of Channel
- Havas Snaps Polaroid, MPG Gets Media
- Agencies: Attack On Product Placement Is Misplaced, Likely Ineffective
- CBS Looks at 28 Classic Moments in Monthlong Campaign
- Outdoor Media Pass It On, Donate $10 Million For Better Life
- We Only Have Ourselves to Blame
- Kids With Own-Room Media: Fewer Parental Rules, More Ad Responsive
- Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
- Martha Seeks A Dismissal
- MediaDailyNews - Monday, Oct. 6, 2003
- Hispanic Radio Market Continues To Reshape
- Omnimedia Board Beats Civil Suit, Even As Martha Stewart Awaits Criminal Charges
- Nielsen Expands Hispanic Service To Denver
- Radio Group Drops Interep, Pay $30 Million Kill Fee
- Spot TV Growth Sputters Slightly
- Can the Web Get You Elected?
- Is There A Doctor In The House: Syndication Faces Possible Health Threat
- Agency: Telefutura Isn't Happening Yet, Univision Dominates Hispanic TV Market
- The Robb Report: The Rich Get Richer
