MediaDailyNews Editions for February 2004
MediaDailyNews - Friday, Feb. 27, 2004
DirecTV Shifts Media Account To OMD
Start The Presses: Papers Cut Into Broadcast TV Ad Market Share
TVB: Oops! Network Ad Spending Rose, Not Fell During Q4, Full Year '03
Hallmark Channel Greets Higher Ad Revenues, Ratings
Guideposts Lands on Newsstands
Lowrider Mag Gets Own Apparel Line
MediaDailyNews - Thursday, Feb. 26, 2004
Early To Bed, Early To Rise, People Use Media More Than Research Would Surmise
Clear Channel Gets Stern Over Indecency, Drops Howard
Ad Critics Are From Mars, Ad Women Are From Venus
TVB: Broadcast TV -- Especially Network -- Plummet In Q4
NBC, Tribune Units Team For Spanish-Language Content, Cross-Media Promotion
On The Stairway To Kids Upfront, Toon Unveils New Slate: 'Hello Kitty Meets Led Zeppelin'
Toon Dips Toe In Grown-Up Water, Plans Separate Upfront For 'Adult Swim'
Meredith Bucks 'Less-Is-More,' Boosts Rate Base Of Four Titles -- Including More
New York Times' Ad Pictures Weakens, Downgraded By Wall Street
Wild Card Picked Up For Second Season
MediaDailyNews - Wednesday, Feb. 25, 2004
On Eve Of Kids TV Upfront, Advertising To Children Comes Under New Attacks
Magazine Unit Wants To Give Credit Where Credit's Due: The Rest Of The Media Marketplace
Sexy Numbers: HBO Series Finale Scores Mr. Big Ratings
DVRs Gain Almost Universal Awareness, Study Finds
Clear Channel Revenues Up, Outdoor Outpaces Radio
Messinger Named SVP at CNN
WPIX To Air Fifty Mets Games
MediaDailyNews - Tuesday, Feb. 24, 2004
Newspaper Spending Rises 3 Percent in January, Pages Climb 2 Percent
Paramount Names Media Planning/Buying Czar
Broadcaster Sees Flat Same-Station Revenues
Hoy To Deploy: Begins Publishing In Los Angeles Next Week
CSTV To Air Special About UCONN
WSJ, Jungle Media Partner To Produce Career Reports
Fandango, Zap2it, To Provide Content on LA Times' Calendar Live Website
MediaDailyNews - Monday, Feb. 23, 2004
When Too Much Really Is Too Much
CBS Cuts Deal To Track Product Mentions In Its Programming, Marks New Level Of Rigor
TiVo Hires New Ad Shop For Aggressive Consumer Effort
Financial Focus: Comcast/Disney - The Sequel
Endless Vacation Experiences Endless Momentum, Pages, Circ. Rise Amid Travel Downturn
The New York Enterprise Report Goes To Print
MediaDailyNews - Friday, Feb. 20, 2004
Packaged Goods, Entertainment Accelerate Ad Spending Pace -- P&G Supplants GM
Colorful Brunette To Run Gray Lady
Scripps Offers Food For Thought, HGTV Too: Seeks To 'Engage' Buyers With Upfront Pitch
ESPN Extends Carriage On Cox Systems
Dow Jones Invests In Alternative Investor
Univision Reports Sharply Higher Sales
DeVito/Verdi Picks Up Awards At Retail Advertising Conference
PGR Media Lands Two Accounts
Percovich Promoted at MPG International and MPG Diversity
Hill, Holliday Awarded Media Duties For Bob's Stores
MediaDailyNews - Thursday, Feb. 19, 2004
Tribune Reports January Ad Gains, TV Outpaces Newspapers
Research Slams Researcher: Study Asserts Nielsen Is Making Latinos 'Invisible' On TV
National Newspapers Report Mixed January Ad Results
Infinity Re-Signs With Interep
Reality Network to Join Insight Communications Line-up
MediaDailyNews - Wednesday, Feb. 18, 2004
Interep Gets Closer To Infinity, Extends Sales Agreement Yet More Years
Reader Experience Necessary, New Research Applies It To Specific Magazine Titles
Not Lost In Translation: New Network Aimed At English-Speaking Hispanics
Amid Its Own Takeover Turmoil, Disney Acquires The Muppets
Omnicom's No Longer Ominous, Voices Confidence In Its Future
Still Radio's No. 2, Cumulus Plans To Try Harder In '04
Young Broadcasting Reports Sharply Lower Revenues in the Fourth Quarter
Garrett Named Editorial Director of Tennis and Where Mags
Newsflash: Product Placement Works
Nadel Named Vice President, Media & Entertainment Group At TNS
MediaDailyNews - Tuesday, Feb. 17, 2004
Big 3 Post Tiny Q4, Results Belie Last Year's Record Upfront Ad Sales
The 'Sub' Plot
Disney To Comcast: You're Goofy
The Radiate Group and Ten Alps Partner to Develop Branded Entertainment
Financial Focus: Publicis Records Growth, Havas Promises Some
Echo Effect: A New Generation Of Media Users, Ad Distrusters
Gannett, Morris Multimedia Swap Papers
MediaDailyNews - Monday, Feb. 16, 2004
One Billion Potential Hoops Fans Can't Be Wrong: ESPN Will Televise NBA Games From China
Marketers, Media Shops Debate Impact Of Interactive TV, Call For 'Attitude Adjustment'
American Thunder Revs Up A NASCAR Print Marketplace
Fox Completes Sale Of L.A. Dodgers
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