MediaDailyNews Editions for February 2004
MediaDailyNews - Friday, Feb. 13, 2004
Reporter's Notebook: Malcontent Is King At Agency Media Fest
RadioShack Gets Sirius, Peddles Satellite Radio
With Disney In Play, Some Media Biggies Emerge As Potential Cast Members
Guerrillas In The Midst: Non-Trad Efforts Take Center Stage
Cox Sure: No. 4 Cabler Eschews Disney-Like Content Play
XM Adds Car and Driver Radio To The Mix
McDonald's Lovin' Yao Ming
Hollywood Reporter's Crabtree to Be Honored by American Cinema Editors
Fairchild Pubs Moves Publishers Around
MediaDailyNews - Thursday, Feb. 12, 2004
Media Shops Hop Over Comcast Chief's Trade Show Stop
The Candidates: A Side By Side Comparison
Coming Soon To A Media Conglomerate's Boardroom Near You
Publicis Reports Surge In Profits
Eisner Sidesteps Comcast's Bid, Sprinkles Pixie Dust On Disney Investors
News Corp. Profits Rise
Comcast Reports Strong Financials
Ambassador's Yellow Pages Going Bilingual
NAB To Hold Responsible Programming Summit
MediaDailyNews - Wednesday, Feb. 11, 2004
Comcast Bids $66 Billion For Disney, Merger Would Make It Largest Media Player
Comcast, Gemstar Plot New Interactive TV Program Guide
Top Ad Shops Shuffle Chiefs
Mag Lag Continues, Posts Eighth Consecutive Month Of Downward Ad Volume
Mag Study Disproves Old Adage, Consumers No More Loyal With Old Age
Second Ad Sales Vet Confirmed Dead In Multi-Car Accident
Mixed TV Market Signals: Buyers Position A 'Soft' Upfront, But Nets Say Scatter Is Firming
Radio Biggies Report Stronger '04 Ad Sales Pace
Mignucci Named Publisher of Fit Pregnancy
MediaDailyNews - Tuesday, Feb. 10, 2004
Upfront Preamble: For Advertisers, It's Still A Gamble
Branded Media Work As Well Online as Off
Starcom Disconnects From AOL, Cites A 'Contact' Conflict With Disney
Ad, Media Execs: Embrace Change, Don't Resist It
BET Chief: What's Black And White And Not Spread All Over? Media Plans
Cable Ad Sales Chief Smith Dies In Car Accident
Radio Ad Bureau: Ad Execs Deem Us An 'Imperfect' Medium
Metropolitan Home Bumps Circ
CNN Names America Votes 2004 Sponsors
Outside and Time Out Mags Go International
MediaDailyNews - Monday, Feb. 9, 2004
BET Targets African American Effort At Madison Avenue
Agencies Demand Standards For On-Demand, Issue Interactive TV Guidelines
Top Marketers Send Managers Back To School To Re-Learn Advertising, Media
Safe At Any Speed: Study Finds Billboards Don't Kill Motorists
Wall Street Journal Continues Ad Slippage Into 2004
MAP Swoops Down On Hawk, Emerges As No. 2 Media Auditor
Interpublic's HR Chief Steps Aside
Financial Focus: Madison Avenue Remains Unfocused
MediaDailyNews - Friday, Feb. 6, 2004
Former MindShare Exec Pleads Guilty To Government Fraud Charges
Plea-Mail: Dean Begs Supporters To Fund Last Ditch TV Campaign
When Good-Bye Is Not Enough
PR Data Reveals Sharp Decline, Profound Shift In Media Mix
ABC Adds Two To Its Magazine Publisher Liaison Committee
Magazine Spotlight: The Power Of Glory
Women's Wear Daily Goes Weekend
MediaDailyNews - Thursday, Feb. 5, 2004
Ad Recovery Fuels Rebound In Magazine M&A Deals
FDA Proposes Overhaul Of DTC Drug Ads, Would Drop Boilerplate Ad Pages
Delay In Testimony Gives Stewart Brand a Boost
Nielsen Fast-Forwards PVR Ratings Plans, Unveils 'TiVo' Ratings Service
ESPN Yields To NFL, Cancels 'Playmakers'
Journal To Put Spanish-Language Business Section Into Hoy
New Ad Medium Hangs Out At The Mall
NFL Gets Sirius, Completes Satellite Radio Deal
MediaDailyNews - Wednesday, Feb. 4, 2004
Consumers Diagnose DTC Ads, Prescribe More Print
Tempest In A D-cup
Super Bowl Scores Super Ratings -- Best In Four Years
Liberty Sees TV Ad Market Freeing Up
The Society Concludes Super Bowl Ads Overwhelming Juvenile
Archaeology Mag And Hatherleigh Press To Publish Book
TEN Magazines Launching Another Pub
MediaDailyNews - Tuesday, Feb. 3, 2004
Trick or Teat? Nope, Just A Publicity Feat
Tit For Tat: Halftime Stunt Triggers Super Makegood Spat
Gannett Pondering Acquisition Of Portions Of Hollinger Newspaper Empire
Media Account Volatility Continues To Ebb, MediaVest Wins Masterfoods
Comcast Campaign Puts Spotlight On Madison Avenue
Radio Ends '03 With Stronger Ad Signals
MPA and IPDA's Eighth Annual Retail Conference Announced
Aegis Buys British Market Research Company
Gannett: USA Today Will Have A Brighter Tomorrow
Gannett Buys NurseWeek
MediaDailyNews - Monday, Feb. 2, 2004
Viewers Barely Noticed, But Viacom Nets Apologize Over Super Bowl Halftime Exposure
January Ad Demand Remains High: Online, Cable Highest
Bringing Networks To Digital Tiers
Starcom Wins Sara Lee's Bake-Off
Comcast Casts Spotlight On New Ad Unit, Creates 'Super Interconnect'
Financial Focus: Big Media Takes A Big Dive
GM To Offer Expand Satellite Radio Offering
Telemarketers Required To Provide Caller ID Alerts
Stations Broadcast Mixed Q4 Results
González To Head Saatchi & Saatchi Chicago Media Team
Tapestry Names African American Speciali
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