MediaDailyNews Editions for April 2004
- MediaDailyNews - Friday, April 16, 2004
- Nielsen Chief Goes Public, Blasts Fox For Anti-People Meter Campaign
- Lifetime Shows Program Longevity, Unveils First Miniseries
- Outdoor Goes Digital, Clear Channel, Gannett Tap New Out-Of-Home Media
- New York Magazine Reports Strong Ad Growth
- Old Navy Sails With Deutsch
- McDonald's Breaks Anti-Obesity Effort
- PAX TV's Got Game - Shows That Is
- MediaDailyNews - Thursday, April 15, 2004
- Doubling Up On A Double-Digit Upfront, Scripps Says It Will Have One Too
- Big Rep Crosses Media -- Two Of Them, Anyway
- Back To School: Study Questions Ads To Kids In School
- TBWA Worldwide Names Love President, Global Clients
- Latina Singer Bows Magazine
- PRIMEDIA Launches Latest Sailing Mag
- Happy Anniversary - ESPN Sells Out Anniversary Sponsorships
- MediaDailyNews - Wednesday, April 14, 2004
- CBS Eyes Double-Digit Upfront, Boasts Plan To Overtake NBC
- Dow Jones Cites Surge In Financial Ads, Journal's Ad Volume Expands
- CAB To Media Shops: Cable Reach Now Broader Than Broadcast -- Sometimes
- Bush Briefing Dominates Prime-Time
- TV Groups Developing "Digital Identity" Standard For Tracking DVR Users
- Magna Uses The 'F' Word, Tells Clients To Support Free On Demand Television
- ACNielsen Antitrust Suit Set For April 2005
- Going All The Way: Gay, Lesbian Channel Goes 24/7
- Crown Media Exploring Options For Intl Business
- Hachette Filipacchi Media Launches Boost
- MediaDailyNews - Tuesday, April 13, 2004
- Ad Clutter Reaches New High, Encroaches On Program Content
- Troutbeck Named ABC Chairman
- Time For a Change? New York Times May Have Turned a Corner
- MediaVest Raids Carat Print Maven
- Students Flock To Advertising Careers; Insiders Like Jobs
- MediaDailyNews - Monday, April 12, 2004
- Clear Channel Goes Digital
- Too Many Balls in the Air? Drop a Couple
- Business 2.0 Targets Younger Readers, With Focus on Growth Opportunities, Business Strategies
- Arresting Development: Nets Brief Agencies On Prime-Time Candidates
- Nielsen Fights Fire With Fire, Preps Ads To Recruit Minorities For New York People Meter
- Financial Focus: Earnings Season
- Aaron Named Group Pub Director For Future Network USA's Music Division
- MediaDailyNews - Friday, April 9, 2004
- JWT Launches Unit To Drive Product Placement, Branded Content For Ford
- Ad Groups Get Out In Front Of Upfront, Set Meeting To Begin Reform
- Nielsen, Activision Unveil Video Game Plan, Size Potential Ad Market
- Brand New World Lands Brand New Clients, New Approach To Addressable Ads
- Coca-Cola Narrows Field, May Hire Someone Instead Of Heyer
- Times Shakes Up Food, Wine Coverage
- Video Game Ads Go Dutch, Shop Claims To Be Europe's First
- MediaDailyNews - Thursday, April 8, 2004
- Nielsen Plays New Game, Adds Videogame Ratings Service
- Mags Record Tenth Consecutive Month Of Ad Page Erosion
- Bravo Applauds The Wild Side, Network Vows To Get Even Edgier
- Trend Data Reveal Demand Building Among Top Radio Advertisers
- MPG Arnold Has Luck O' the Irish
- LHJ Plays Ball
- AARP Segunda Juventud Boosts Circ
- Napior Named SVP of Research At Mediamark Research
- Discovery and Chrysler Partner NOW
- MediaDailyNews - Wednesday, April 7, 2004
- Demand For Media, Network TV, Improves Heading Into Upfront
- Nielsen Succumbs To Political Pressure, Delays New York Meters
- Media Shops Face Brain Drain As Top Researchers Defect
- Havas Selling Most of Arnold Worldwide UK Unit
- Pulitzers Not Prized In Newspaper Buying Decisions
- The Boys In The Brand: Unique Media Campaign Targets Tween Male Consumers
- American Media Launching Automotive Mag in September
- Katz Media Group and Interep Develop RadioInvoices.com
- AARP Mag Hits the Road
- MediaDailyNews - Tuesday, April 6, 2004
- MPG Continues Flying With Air France, Latest Incumbent To Win Mandated Media Review
- Newspapers Show Stronger Ad Results
- Measurement Matters
- Media Kitchen Sweetens Its Pantry, Picks Up Equal's Media Account
- Sci Fi Channel's Upfront: More Than Just Space
- News Corp. Yanks Out Of Australia, Restructures Into U.S.-Based Company
- USA Today Plans Venture Into Television
- L.A. Times Takes Five Pulitzers
- MediaDailyNews - Monday, April 5, 2004
- Gannett Captures Captivate Network
- When All Else Fails, Send in the PR Guys
- Video Games Emerge As 'No. 4' Medium, Displace Print Among Young Guys
- Direct Mail, Newspaper Ads Take 'Control' Away From Nielsen
- Promos Cut Into Advertising's Share Of Marketing
- Elle Decor Has Designs On Bigger Ad Market, Achieves Them
- Financial Focus: Interactive Television
