MediaDailyNews Editions for April 2004
MediaDailyNews - Friday, April 16, 2004
Nielsen Chief Goes Public, Blasts Fox For Anti-People Meter Campaign
Lifetime Shows Program Longevity, Unveils First Miniseries
Outdoor Goes Digital, Clear Channel, Gannett Tap New Out-Of-Home Media
New York Magazine Reports Strong Ad Growth
Old Navy Sails With Deutsch
McDonald's Breaks Anti-Obesity Effort
PAX TV's Got Game - Shows That Is
MediaDailyNews - Thursday, April 15, 2004
Doubling Up On A Double-Digit Upfront, Scripps Says It Will Have One Too
Big Rep Crosses Media -- Two Of Them, Anyway
Back To School: Study Questions Ads To Kids In School
TBWA Worldwide Names Love President, Global Clients
Latina Singer Bows Magazine
PRIMEDIA Launches Latest Sailing Mag
Happy Anniversary - ESPN Sells Out Anniversary Sponsorships
MediaDailyNews - Wednesday, April 14, 2004
CBS Eyes Double-Digit Upfront, Boasts Plan To Overtake NBC
CAB To Media Shops: Cable Reach Now Broader Than Broadcast -- Sometimes
Dow Jones Cites Surge In Financial Ads, Journal's Ad Volume Expands
Magna Uses The 'F' Word, Tells Clients To Support Free On Demand Television
TV Groups Developing "Digital Identity" Standard For Tracking DVR Users
Bush Briefing Dominates Prime-Time
ACNielsen Antitrust Suit Set For April 2005
Going All The Way: Gay, Lesbian Channel Goes 24/7
Hachette Filipacchi Media Launches Boost
Crown Media Exploring Options For Intl Business
MediaDailyNews - Tuesday, April 13, 2004
Ad Clutter Reaches New High, Encroaches On Program Content
Troutbeck Named ABC Chairman
Time For a Change? New York Times May Have Turned a Corner
MediaVest Raids Carat Print Maven
Students Flock To Advertising Careers; Insiders Like Jobs
MediaDailyNews - Monday, April 12, 2004
Clear Channel Goes Digital
Too Many Balls in the Air? Drop a Couple
Business 2.0 Targets Younger Readers, With Focus on Growth Opportunities, Business Strategies
Arresting Development: Nets Brief Agencies On Prime-Time Candidates
Nielsen Fights Fire With Fire, Preps Ads To Recruit Minorities For New York People Meter
Financial Focus: Earnings Season
Aaron Named Group Pub Director For Future Network USA's Music Division
MediaDailyNews - Friday, April 9, 2004
JWT Launches Unit To Drive Product Placement, Branded Content For Ford
Ad Groups Get Out In Front Of Upfront, Set Meeting To Begin Reform
Nielsen, Activision Unveil Video Game Plan, Size Potential Ad Market
Brand New World Lands Brand New Clients, New Approach To Addressable Ads
Coca-Cola Narrows Field, May Hire Someone Instead Of Heyer
Times Shakes Up Food, Wine Coverage
Video Game Ads Go Dutch, Shop Claims To Be Europe's First
MediaDailyNews - Thursday, April 8, 2004
Nielsen Plays New Game, Adds Videogame Ratings Service
Mags Record Tenth Consecutive Month Of Ad Page Erosion
Bravo Applauds The Wild Side, Network Vows To Get Even Edgier
Trend Data Reveal Demand Building Among Top Radio Advertisers
MPG Arnold Has Luck O' the Irish
LHJ Plays Ball
AARP Segunda Juventud Boosts Circ
Napior Named SVP of Research At Mediamark Research
Discovery and Chrysler Partner NOW
MediaDailyNews - Wednesday, April 7, 2004
Demand For Media, Network TV, Improves Heading Into Upfront
Nielsen Succumbs To Political Pressure, Delays New York Meters
Media Shops Face Brain Drain As Top Researchers Defect
Havas Selling Most of Arnold Worldwide UK Unit
Pulitzers Not Prized In Newspaper Buying Decisions
The Boys In The Brand: Unique Media Campaign Targets Tween Male Consumers
American Media Launching Automotive Mag in September
Katz Media Group and Interep Develop RadioInvoices.com
AARP Mag Hits the Road
MediaDailyNews - Tuesday, April 6, 2004
MPG Continues Flying With Air France, Latest Incumbent To Win Mandated Media Review
Newspapers Show Stronger Ad Results
Measurement Matters
Media Kitchen Sweetens Its Pantry, Picks Up Equal's Media Account
Sci Fi Channel's Upfront: More Than Just Space
News Corp. Yanks Out Of Australia, Restructures Into U.S.-Based Company
USA Today Plans Venture Into Television
L.A. Times Takes Five Pulitzers
MediaDailyNews - Monday, April 5, 2004
Gannett Captures Captivate Network
When All Else Fails, Send in the PR Guys
Video Games Emerge As 'No. 4' Medium, Displace Print Among Young Guys
Direct Mail, Newspaper Ads Take 'Control' Away From Nielsen
Promos Cut Into Advertising's Share Of Marketing
Elle Decor Has Designs On Bigger Ad Market, Achieves Them
Financial Focus: Interactive Television
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