ESPN has sold out the sponsorships for its 25th Anniversary programming. This year, ESPN will examine and celebrate the last 25 years in sports with a multi-media project featuring more than 30 hours
of television programming. ESPN25 will launch in May 2004 and include extensive historical and editorial content in ESPN The Magazine and on ESPN Radio and ESPN.com. Sponsors include Toyota, Bud
Light, T-Mobile USA, Inc., Nike, Gatorade Thirst Quencher, McDonald's, and MasterCard.
