MediaDailyNews Editions for March 2008
MediaDailyNews - Monday, March 31, 2008
erinMedia Settles Antitrust Suit With Nielsen, Terms Remain Confidential
Starcom Picks Up Emirates Group
ZenithOptimedia Downgrades U.S., Western Ad Outlooks, Boosts Internet's
Campaign Analysis: Adobe's 'Flash On'
Bad to Worse, To Worst: Newspaper Revenues Down 7.9% In 2007, As Online Growth Slows
Midwest TV Station Fined By FCC For Pokemon 'Program-Length Commercials
Court Rules IAC Doesn't Need Liberty's Approval For Break-Up Plan
RAB Restructures To Win More Ad Dollars
Credit Cards Now Loyalty Cards
'Celebrity Apprentice' Scores Well Against CBS's NCAA Tournament
MediaDailyNews - Friday, March 28, 2008
Google Crawls Stations, Tells Broadcasters 'TV Ads' Makes Good AdSense
Nielsen To Make 'Live-Plus 3' The Standard For Local TV Advertising Buys
Nielsen Discloses Universe Glitch, Inflated Coverage Ratings For 20 Networks
Van Wagner's Fauser Gets New Role
Brandtique: Stride, 'Smallville'
NBC, Nexstar Invest Heavily In Station Web Sites
Product Placements Of The Week
Nogawski To Lead CBS Television Distribution As Prez/COO
USA Network Beats CW In Total Viewers--But That's Not The Whole Story
Station Web Site Revenues Soar More Than 70%
Internet Ad Revenues Topped Radio in 2007: TNS
Mag Bag: Business Mags Bow New Digital Features
MediaDailyNews - Thursday, March 27, 2008
Carat Meeting Reveals Addressable TV Roll Out, Google 'Key Word' TV Buying System
Comcast, Time Warner Look To Invest In WiMax Technology
Clear Channel Buyers Sue Banks Over Loan
Report: Mobile Ad Spending To Top $19 Billion By '12
USA Network Continues Ratings Streak
Wendy's Taps Ecast For Place-Based Campaign
USA Network Draws Advertisers With 'Brandwidth'
Scarborough Weighs Expansion Into Mid-Tier Markets
Magna: DVR Penetration To Move Forward Fast
MediaDailyNews - Wednesday, March 26, 2008
Correction: G4 Not 'Defunct'
Spot Running For Office: Virtual Ad Shop Enters Political Arena
NBC Upfront To Unveil 52-Week Schedule
Media X: Search Malfunction
Hammer Upped To NBCU Cable Prez
Wiener To COO Of driverTV
Clear Channel Buyout: Not So Clear
Fox To FCC: We Won't Pay Indecency Fine
Newspaper Networks: What a Tangled Web We Weave
KCSA Launches Practice For Financial Services
Sirius-XM: What Does the FCC Want?
Britney Clicks On CBS
Hallmark: Baby Boomers More Engaged Than Millennials
Ad Legend Hal Riney, Dead At 75 - Gave Us Ronald Reagan, David Verklin
MediaDailyNews - Tuesday, March 25, 2008
Sputter Alert: Quarterly Ad Growth Falls To 0.1%, Outlook Remains Muted
Sale Heads Artist Marketing At Paradigm
Starcom Wins BofA
RDA Unveils New Mag: 'Healthy Cooking'
Disney Commissions TV Shows From U.K.
Initiative: Nix Feb '09 Sweeps Reporting
HD Rates Rising Fast, Revs To Hit $421 Mil By 2013
Former G4 Execs Jumping To Place-based Video
NBC's 'Deal' Sells Big In Syndie
Pod Nod: Magna Calls On Nielsen To Measure Commercial Breaks
MediaDailyNews - Monday, March 24, 2008
Nickelodeon Launches 3 Mobile Web Sites
Buyers Want C3 Sports Ratings, Programmers Protest
Media General: Cuts Costs, Exempts Digital
AP Expands Entertainment Coverage
Hoopla Online: CBS' NCAA Digital Package Scores
D'Amato Shops Court Show
Bonnier Shakes Up 'Parenting'
QuadrantONE Expands Newspaper Online Ad Reach
Initiative West Taps Nyhan As Group Account Director
MediaDailyNews - Friday, March 21, 2008
Digital Media Prospers, Traditional Suffers In Recession
Watson Becomes Nielsen's Chief Communications Officer
Brandtique: Wrigley, 'The Biggest Loser"; Audi, 'Dirt'
Sundance Channel For Sale: $400 Mil-$500 Mil Price Tag
Race For Dollars: Political Spend Boosts TV Station Groups
Product Placements Of The Week
Digital Conversion: Many Americans Won't Pay To Play
Trib Joins Miami TV, 'Sun-Sentinel' To Beef Up Market Coverage
Clarification: Carat Not Merging With Aegis
DirecTV Boasts Of 150 HD Channels This Fall
Downward: Trib Records Weak 4Q, 2007
Mag Bag: ASME Reveals Finalists
MediaDailyNews - Thursday, March 20, 2008
Ipsos Acquires Monroe Mendelsohn Research
Aegis Touts Results, Gushes About Carat's Integration
Spot Runner Names New Prez, CFO
Dow Jones Newswires To Distribute Agence France-Presse
Zweibaum To Head Ogilvy Corporate Practice
2 'BusinessWeek' Editors Join McKinsey
NBCU: Miami, Hartford O&Os For Sale
MediaVest: Liberals Driving Cable News Ratings In '08
ESPN Buys Women's Basketball College Recruiting Site
Rentrak Reaches On-Demand Deal With TBS
MPA: Mag Ad Share Holds Steady In 2007
Fox's 'Idol' Still Tops, But Glitter Is Fading
MediaDailyNews - Wednesday, March 19, 2008
Media X: Rag Traders
Trad Media Plans Remain, But Consumers Harder To Pin Down
GM To Move $1.5 billion Into Digital Marketing
Initiative: Ad Spend Boosted In '08; Less Robust By '09
Sci-Fi Upfront: Cross-Platform Revs
A&E Launches Cross-Media Sales Unit
CTM To Rep Telco
Newspapers: February the Cruelest Month... So Far
Robinson Now gkv Media Director
DuPont Heads Oxygen's Sales
Chuck Fruit Honored By The National Kidney Foundation
ESPN Promotes 2 In Digital Sales
Arbitron: Online Radio Up 14%
CBS' Monday Comedies Hit Season Highs
MediaDailyNews - Tuesday, March 18, 2008
Obituary: Linda Pavlenko, Longtime Purina Employee
CBS Exec Wants Combined TV, Internet Ratings
HBO Entertainment Prez Strauss Bows Out
CBS TV Stations Launch Local Ad Net
McClatchy: Feb Revs Drop 11.7%
NYTCO Bows To Pressure, Adds Board Members
TV Lands Revs Up 4 New Pilots
High Gear: NBCU Invests In driverTV
Carat: 62% Of Viewers Will Return To Fave Net Shows
Cross-Platform, Cross Border: Telemundo Distributes Shows In Mexico
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