MediaDailyNews Editions for December 2018
- MediaDailyNews - Friday, Dec. 14, 2018
- Fiat Chrysler Taps Starcom As Its New U.S. Media Agency
- CBS News Launches First Local Streaming Network In New York
- CP+B Is Now CPB+
- Netflix's Demand For Original Content Soars
- Facebook To Make A Bigger Play For Original Streaming Video Content
- The Death Of Keywords As Audiences Become Key To Targeting In Search
- Verizon Is Cutting Over 10,000 Jobs, Admits Oath Is A Bust: Report
- We Watch More TV Because We Aren't Dating
- Video Continues To Dominate, Some Publishers See Doubled Audience Numbers
- Hulu Turns Advertising Into A 'Strategic Advantage'
- Super Retail Weekend: Amazon Is Top Bidder On Rivals' Brand Terms
- Connected TV Ad Requests Skyrocketed In 2018
- Voice Assistants Pushing Hearables Market To 417 Million Devices
- A TV 'Talking Head' In The U.N.? Heaven Forbid!
- MediaDailyNews - Thursday, Dec. 13, 2018
- Dish Media Sales Joins Comscore's Cross-Platform Ratings Test
- TV Remains Big For Movie Ad Spend, But Facebook Posts Higher Efficiency
- TV Forecast: Retrans Expands, Core Ad Sales Decline
- Pixability Launches Partner Connect Program To Streamline Video Ad Buys
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six Years
- FIG, Horizon Media Selected For Benjamin Moore Agency Duties
- National Geographic, YouTube Partner Long-Term, Create 3 VR Series
- YouTube's 'Ads of The Year' Lean Into Platform's Strengths
- Wanted: Squeaky Clean Inoffensive Person To Host Oscars
- Rivals Run Their Shows On Netflix. Does Anyone Care?
- NPR Releases Open Source Podcast Analytics Tech
- Streamlining App Advertising Pays Off
- VR Ads Can Be Marketing Gold For Selling 'Premium' Experiences
- First Media, GSTV Team To Distribute 'So Yummy,' 'Blossom'
- MediaDailyNews - Wednesday, Dec. 12, 2018
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
- Nets Post Big Ratings Losses, NFL Continues To Score
- Analysts Double Down On 'Material' Facebook Reorg, Other 2019 Predictions
- Facebook Relaunches Search Ads As Small Test In U.S., Canada
- U.S. Pay TV Penetration Drops, Streaming Services Are Up
- Report: Disney May Sell Regional Sports Networks Piecemeal
- 2019 Poised To Usher In 'New Era' Of Video Marketing
- 'Time' Honors Slain, Imprisoned Journalists As Persons Of The Year
- Why Google Lens On Apple iPhone Is A Game Changer
- Google CEO Fails To Ease Worries About Bias, Censorship
- End Of An Era As CBS Sells Television City In Hollywood
- Poised For A Happy Holiday: Key Takeaways From Black Friday And Cyber Monday
- MediaDailyNews - Tuesday, Dec. 11, 2018
- De Nardis Leaving OMG At Year's End
- Hulu To Launch New Private Marketplace
- WPP Outlines Transformation Plans
- Disney, Comcast Nab Sizable Share Of Global Content Spend
- Getting News From Social Media Outpaces Print, Consumption Trends Even Impact TV
- Companies Rethink The TV Ad Model For OTT
- Boycott Disney+
- 'Thrillist' Debuts First Content Slate
- The Best 18 TV Dramas Of 2018
- Creativity At The Core Of Plan A's New Holding Company Model
- Weather Can Top Even Live TV Events
- Live Long And Prosper: Network Shows Are Sticking Around
- Holiday Campaigns Continue To Roll Out Across The World
- MediaDailyNews - Monday, Dec. 10, 2018
- Media Stocks Finish Week With Average 4% Declines
- U.S. Marines Ad Contract Up For Review
- Fraudulent Traffic Rising, So Is Ads.txt
- Katz Networks Restarts Court TV Network Cross-Platform
- Unreality TV: The Death Of A President
- TV User Erosion Accelerates
- Cinedigm To Release Managed OTT Tech Platform
- 'The Wall Street Journal' Teams With Gimlet To Produce Daily Podcast
- Fandor Lays Off Staff As It Seeks Buyer
- For Programmatic To Grow, Commercial Terms Must Change
- Marketers Spend More On Digital Data Access
- Cadillac Shows Off New XT4 Via Viceland, MSNBC Shows
- Holiday Ad Blitz Continues
- MediaDailyNews - Friday, Dec. 7, 2018
- MDC Partners Stock Jumps On Report Of Likely Acquisition
- What Goes Down, Must Come Up: How Audience Erosion Is Driving Network TV Ad Prices To New Heights
- Cable, Broadcast Network Ad Clutter At Or Near All-Time Highs
- Sen. Warner To FTC: Google Deserves Fresh Scrutiny
- Google 'Urgently' Calls On Europe To Rethink Wording In Copyright Rule
- Advertisers' Access To Justice
- 'Value-Exchange': It's Only Of Value If I Really Want It
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
- OOH Advertising For The Next Generation
- More Growth For 4K TV Sets Forecast In U.S.
- Time Spent Per Facebook User Erodes 10% In October, Other Platforms Ascendant
- Will Streaming Video Air Ads After Pause Button Is Hit?
- Hang In With HBO's 'Momentum Generation' Until It Takes Off
- MediaDailyNews - Thursday, Dec. 6, 2018
- IAB Publishes Playbook For Opt-In Value Exchange Ads
- Media Stocks Hammered Again, Dow Down Over 1,100 Points In 2 Trading Days
- Video Streaming Market Enjoys Steady Media Spend Hikes
- AnyClip Rolls Out 'LuminousX' Video Platform
- Revcontent's New CEO Nicola Revs Recommendation Engine
- 2018 Marketing Word(s) Of The Year: 'Brand Purpose'
- Six-Second Advertising: What Does This Mean For Media Agencies?
- PSAs Engage, Stakes Raised When Content Relates To Actual TV Viewing
- 'U.S. News & World Report' Debuts 'Wealth Of Knowledge' Podcast
- Chopso Champions Asian-American Indie Productions
- Collecting New Data Points: Q&A With KERV's Marika Roque
- MediaDailyNews - Wednesday, Dec. 5, 2018
- Media Stocks Drop, Economic Slowdown Feared
- U.S. Companies To Spend More Than $19 Billion On Third-Party Audience Data
- AT&T's Turner Plans To Ramp Up Addressable Advertising In 2019
- Done Deal: Sorrell's S4 Buys MightyHive
- Hulu Inks Deal For Anime Content
- Hulu Interested In Live Sports, As Subscriptions Rise
- Hulu's Latest Original Veers Off In Two Directions
- Viacom Plans 'Multifaceted' Approach To OTT In 2019
- TV Network Cancellations Are Coming -- Is Netflix Calling?
- Print Readership Endures Steady Decline
- How Blockchain Can Improve Trust in Mobile Advertising
- Google AdSense Reminds Publishers To Avoid Dangerous Content
- IPG Veteran Signs On with New Content Shop Newhouse
- Consumers Prefer Brands That Take A Stand
- MediaDailyNews - Tuesday, Dec. 4, 2018
- IPG Mediabrands Promotes Lewis To U.S. CEO
- Live Sports Not Part Of Netflix's Future Lineup
- What Makes Content 'Premium,' Anyway?
- Memo Creates Earned Media Insights Marketplace, Boosts Publishers' Revenue
- Ad Forecasts Predict Mixed Year For Publishers
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
- Microsoft Leapfrogs Apple To Win Title Of World's Most Valuable Company
- FuboTV Becomes First U.S. Virtual MVPD To Launch In Europe
- Discovery Q4 Ads Record Small Uptick
- It's All About Emotion: How Brands Can Win With Evocative Advertising
- Online Fraudulent Traffic Increases 20% Leading Up To Holidays
- TheBlaze Joins CRTV After Traffic Dips 21% Y-O-Y
- 'The X Factor' Shows Why TV Still Packs A Big Punch
- Sorrell's S4C Buys MightyHive For $150m
- MediaDailyNews - Monday, Dec. 3, 2018
- Nexstar To Buy Tribune Media For $4.1 Billion, Creates Giant TV Station Group
- With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019
- 2019 Global Ad Consensus Loses Some Steam, Remains Buoyant
- What If Marketers Cut Out A Thousand Cuts?
- Advertisers Lose Billions Of Dollars To Ad Fraud
- Publicis Rejiggers Saatchi, Team One Leadership
- Comscore: Mobile Redefining Holiday Timeline
- U.S. Movie Box-Office Revenues Up 10%
- Smaller Media Deals May Be In The Works
- Native Renewal Rates Up An Average 40% In 2018
- Facebook Watch Fashions Itself As Free OTT Alternative
- Do VOA, GoUSA Show The World How Great We Are?
