MediaDailyNews Editions for May 2019
- MediaDailyNews - Thursday, May 16, 2019
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 Markets
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At Upfront
- CBS Promotes Streaming Prowess At Upfront
- Linear TV Ads Remain Most 'Relevant' To Viewers
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So Much
- White House Won't Endorse Anti-Extremism Initiative
- Quibi Seeks To Raise Another $1B Ahead Of Streaming Launch
- New Network Shows Cover The Same Old, Well-Trodden Ground
- Can Advertisers Monetize Voice?
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
- Facebook Enacts Stricter Rule On Mobile Video Streaming
- Dentsu Reorganizing As Growth Sputters
- OOH Pulls In Younger Demos
- TV, Digital: The Content Is Being Watched
- MediaDailyNews - Wednesday, May 15, 2019
- NAI Bans Behavioral Targeting Of Users Under 16
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
- CBS Adds 5 New Fall Shows, Tops In Viewers For 2018-'19
- ABC To Debut 3 Fall Shows, Limits Marketing Message
- Clients To Agencies: It's Not You, It's The Customer
- Marketers Speak Out On Google Advertising As Marketing Live Kicks Off
- Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
- IAB Releases User-Generated Content Guide For Marketers
- Ad Fraudsters Exploit Massive Loophole In OTT
- Google Shopping Becomes Marketplace, Supported By Google Express
- Apps Lose 69% Of Users In First Day Of Installation
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
- Facebook Sues App Developer Over Data Mining
- The Gap Between People And Platforms
- Is Disney Preparing A Global Media Review?
- MediaDailyNews - Tuesday, May 14, 2019
- Upfront Preview: Strong Scatter Market, But Worries About Ad Glut
- NBC Embraces Ad-Supported Streaming At Upfront
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data Summit
- Fox Offers 10 New Shows For 2019-'20, Sports Remain Key
- Assembly Loses Fox Media Assignment Following Disney Merger
- Disney To Control Hulu, Buys Out Comcast Stake
- Adobe Adds Ecommerce Support For Amazon, Google
- The Keyword Is Dead: Accept And Adjust
- As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
- In Age Of Time-Shifted Viewing, Networks Stay On Schedule
- Levy's 'Beautiful' And Continuing Role At Publicis Groupe
- Criteo Hires Industry Expert To Focus On Retail Media
- Google Former Programmatic Head To Lead iQuanti Paid Media
- MediaDailyNews - Monday, May 13, 2019
- Google Debuts Tool To Optimize Content, Make YouTube Ad Production Easier
- Up To 47% Of Streaming Ads May Not Be Delivered Properly
- Clash Of Network Pitbulls As Upfront Week Gets Underway
- NBC Unveils 8 New Shows For Upcoming Season, Slim Lead In Key Adults
- Live From Malaga, It's A Week-Long Dive Into Data Marketing
- PEN America Battles Trump Administration Over First Amendment
- The Deepfake Video Takes Disinformation To A New, Terrifying Level
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
- Latest Google AR Tech Might Be A Wake-Up Call For Marketers
- Ad Blocking Is Decreasing, But Its Impact Is Worse
- Viacom Ad Revenues Down, Pluto TV Expected To Deliver Positive Results
- 31% Of U.S. Homes Own Smart Speakers, Up From 8%: CTA
- MediaDailyNews - Friday, May 10, 2019
- Dentsu Aegis Network Reorganizes U.S. Media Operations
- Google Rolls Out New Features To Aid Local Marketing Campaigns
- Trade Desk Revenues Rise 41%, But Stock Drops 14%
- Disney's $400M Investment In Vice Media Becomes $353M Write-Down
- Disney Ad Revenues Down, Cable Revenues Up 2%
- Fox Does Not See 'Meaningful' Direct-To-Consumer Opportunity
- Amazon Smart Speaker For Kids Raises Privacy Concerns, Lawmakers Say
- Piling On: Blame MBOs
- Software May Destroy Some Agencies -- But Won't Destroy Need For Them
- Fox's Levy Named OpenAP CEO
- Google To Offer New Anti-Tracking Tools
- FuboTV Taps Flatley To Lead Ad Sales
- DAZN Draws 'Significant Subscriptions' From Alvarez-Jacobs Fight
- 'Game Of Thrones' Had A Modern-Day Visitor: Starbucks
- MediaDailyNews - Thursday, May 9, 2019
- Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
- Dentsu Launches New Media Agency 'Model,' Literally
- 4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
- MMA Offers Strategies To Create Better Attribution Models
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him.
- Social Marketers Call Understanding Target Audience A Challenge
- It's A Mystery: New Perry Mason Won't Be A Lawyer
- 'New York Times' Records Steady Increase In Digital Subscribers, Launches 'Parenting'
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, Acquisitions
- Don't Send Memorial Day Emails On The Day Itself, Expert Warns
- TV-Commerce Deals: Deja Vu Or Deja View?
- Innovid Expands Analytics Business, Hires Former Nielsen Exec
- FTC Urged To Investigate Amazon's Echo Dot Kids Edition Over Privacy
- Licensed Shows Dominate Netflix Viewing
- MediaDailyNews - Wednesday, May 8, 2019
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
- Brown Succeeds Cooper As CEO, PHD Worldwide
- PHD's Cooper Elevated To New Omnicom Media Group Role
- The Tao Of Unilever, Part 2: Amazing AI Applications
- Many 4KTV Owners Don't Use Advanced Content Features
- 'Game Of Thrones' Gets Snarled In Final Season Episode Four
- Amazon Wants To Pay 'NYT,' 'BuzzFeed' To Expand Globally
- MediaDailyNews - Tuesday, May 7, 2019
- Spotify Tests Interactive Voice Ads
- Digital's Sudden Deceleration: GroupM Reveals Why It's Inevitable, Not Necessarily Bad
- At Newfronts, YouTube And Hulu Flex Their Muscles
- XFL Signs ABC, ESPN, Fox Cable Nets For New Season
- Dark Web Operators Shut Down In Global Sweep
- Study: Voice Assistants Far From Hot Marketplace For Buying
- TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep Up
- Who Will Control TV's Future?
- Vice Media Raises $250 Million, Executes New Strategy
- Consumer Attention Metrics Now Used To Optimize Campaigns
- Sinclair Deal For 21 Regional Sports Nets Sends Stock Up
- Building Authentic Brand Impact With Video
- Super Bowl To Have Fewer Ad Breaks, But Same Number Of Ads
- MediaDailyNews - Monday, May 6, 2019
- Google Tests New Type Of Shoppable Ad
- IAB Tech Lab Gets Code To Increase Programmatic Transparency, Security
- eMarketer Upgrades Programmatic Video Outlook: Cites OTT, CTV And Social Boom
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows
- Microsoft Advertising Rebrands Strategy For Native Ads, Search, Video
- Why Martech Is Overtaking Ad Tech
- Google Debuts More Video Series On YouTube
- Sinclair Buys 21 Regional Sports Nets From Disney For $10.6 Billion
- Digital Ad Fraud Down: What Does That Really Mean?
- When TV Doesn't Check Trump's Tweets, Fake News Can Spread
- MediaDailyNews - Friday, May 3, 2019
- YouTube Pushes Scale, Original Series At Newfront
- IAB: Consumers Watch Video Differently On Different Screens
- CBS Gains 18% In Ad Revenues, Will Spend $8 Billion On TV Production
- Vice NewFront Promotes Brand Safety, Metrics And Site Redesign
- Meredith Corp. Adds Video Content, Focus On Red Carpet, Reality TV
- Ad Exchange Rubicon Project Posts 30% Revenue Gains
- Toward A New Definition Of 'Television'
- Mother's Day Spending Predicted To Be Up 4%
- Target Media Network Rebrands As Roundel
- Now Hear This!
- Stop Letting The Connected World Beat You Down
- Trade Desk Taps Samba TV For Programmatic TV Tool
- Pausing TV: Viewers Enjoy, Marketers Adjust
