MediaDailyNews Editions for May 2021
- MediaDailyNews - Friday, May 14, 2021
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
- Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'
- What Would It Take To Replace TV's Ad-Supported Model: $150+ Monthly Per U.S. Household
- Inspiring Life Story Of Billy Graham On 'American Experience'
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
- Yext Runs First TV Ad Campaign
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
- In An Always-On World, 'Content Marketing' Reigns Supreme
- Creating The New Normal For Work As NYC Comes Alive
- New York Lawmaker Introduces Broad Privacy Bill
- Dentsu Reports Sequential Improvement Throughout Q1
- Dentsu Unveils 'Economic Empowerment' Offering
- Will Cable-Centric Distributors Take On Roku, Amazon Fire TV?
- New NBCU Integration Formats Blur Lines Between Ads, Content
- Mozilla Taps Tombras To Be Its Social Media Agency Of Record
- TiVo To Acquire MobiTV For $18.5 Million
- MediaDailyNews - Thursday, May 13, 2021
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce Reductions
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
- To The 'Manor' Born: Original Meerkats Mark Their Territory
- Are Apple App Users Half Empty Or Half Full? (Depends On Who You Talk To)
- Citing Progress, Dentsu Issues Inaugural DEI Report
- IAB: Podcast Advertising To Surpass $1B This Year
- Havas Posts 'Better Than Anticipated' Q1 Results
- Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
- Post-COVID: 5 Mandates For The Agency Ecosystem
- Salespeople: Mind Your Manners -- And Maybe Use LinkedIn
- Mozilla, Advocates, And Attorneys General Defend California's Net Neutrality Law
- Facebook Defeats Maffick's Lawsuit Over 'Russia State-Controlled Media' Label
- MediaDailyNews - Wednesday, May 12, 2021
- Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
- PetSmart Moves $50 Million Media Assignment To Mediasmith
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
- Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq
- IAB: Podcast Advertising To Surpass $1B This Year
- National CineMedia Reports Slow Recovery, Reduces Scatter Inventory
- The Academics Of Bulls**t
- Hollywood Is Shocked, Shocked! About The Golden Globes
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
- Advocates Call For New Curbs On Junk-Food Marketing
- Meredith Debuts 'Paw Print,' Print Magazine For Pet Owners
- 'BuzzFeed' Said To Weigh Takeover Of Complex Networks
- Vizio's SmartCast Platform Grows, Ad Biz Revenues Climb
- MediaDailyNews - Tuesday, May 11, 2021
- MRC: Nielsen 'Understated' COVID TV Usage
- BSSP Bolsters Leadership Team, Taps OMD's Stumpo
- GroupM Introduces the Media Inclusion Initiative
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
- Study Finds Marketing The Least 'Data-Driven' Department, May Rely More On Gut
- Musk's 'SNL' Performance Was Anything But Electric
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
- Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
- CitiGroup Takes Cautious, Contrarian View On Google, Facebook, Digital Ad Growth
- Automaker TV Spending Increases 148% Year-Over-Year
- News Media Alliance Pushes Lawmakers To Let Publishers Band Together
- 'Teen Vogue' Taps Versha Sharma As Editor
- Oracle Moat Integrates Directly Into Taboola
- TiVo's CTV Ad Inventory Now On Xandr Marketplace
- MediaDailyNews - Monday, May 10, 2021
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
- Roku Calls Google 'Unchecked Monopolist' After Google Offers YouTube TV App Workaround
- Will Other Ad Agencies Be Sued For Complicity In The Opioid Crisis?
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
- Jean Smart Is The Queen Of Comedy In 'Hacks'
- Microsoft Search Volume Identifies Post-Pandemic Trends
- Roger West Taps Lever Interactive's Peyton As Director Of Digital Strategy
- How Will This Year's Upfront Be Different?
- New Bill Would Require Social Platforms To Establish Content Policies
- Publicis Rebrands Its Boise, ID Office
- MediaDailyNews - Friday, May 7, 2021
- Study Finds Marketers Value Media Less Than Consumers Do
- Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
- 'Talking' Coors Beer Can Lauds Drinkers For Healthy Baby Steps
- VAB: Nielsen Improves Reach, Data Estimates
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
- Intent Data Reveals 'Traditional Marketing' Disconnect Between Advertisers And Agencies
- Krazy 'Kats: Discovery+ Hopes To Reignite Meerkat-Mania
- Study: Retail Media Networks Need To Evolve Faster, Share More Data
- U.S. Tech Companies Dominate The World. So Now What?
- MDC Partners CEO Penn Ponders Spinning Off Line Of SaaS Products
- Broadband Industry Financed Phony Comments Against Net Neutrality
- NYIAX Appoints Tsigourakos Chief Revenue Officer
- Comscore Posts Higher Loss In Q1, Small Revenue Gain
- News Corp. Completes 'Investors Business Daily' Purchase, Fox To Acquire Outkick Site
- MediaDailyNews - Thursday, May 6, 2021
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
- Clorox Inks Multiyear Deals With NHL, NBA
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
- Republican Senator Suggests Treating Facebook Like 'Common Carrier'
- Tech Pundits: Oversight Board May Be Backfiring On Facebook
- Walt 'Clyde' Frazier: The Best Broadcaster In America
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
- Facebook Oversight Disorder By Proxy
- Tubi's Revenue Projections Up, But Fox's TV-Cable Ad Revenues Sink 23%
- The Rise Of Social Audio
- WPP's Ad, Content Production Heads To The Microsoft Cloud
- MediaDailyNews - Wednesday, May 5, 2021
- Oversight Board Punts Final Trump Ban Decision Back To Facebook, Upholds Initial Access Block
- Americans Grow More Divided On Permanently Banning Trump Social Media Access
- Trump Launches Online 'Communications' Site Day Before Facebook Ban Decision
- Kellogg Is Upping Investment In Retail Media Networks
- Ad Execs: Podcasts Ad Spending Poised To Surge
- Top Talent Produces Top-Drawer Comedy For Peacock
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
- Twitter Buys Scroll, Service That Removes Website Ads
- The 3 Most Important Words In Digital Marketing
- Did Fake News On Social Media Exacerbate The Health Crisis?
- The Digitized Future Is Here
- S4 Capital Expands War Chest, Readies Brand Makeover
- Snapchat Must Face Lawsuit Over Fatal High-Speed Car Crash
- Q1 Online Gambling Ad Spend Sharply Higher On Local TV
- MediaDailyNews - Tuesday, May 4, 2021
- Mobile Advertisers: Context Is King, Again
- OMG's Kramer Joins Creative Management Platform Startup As CRO
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
- Comscore Sheds Light On First OOH Measurement Deal
- 'Drowning' In Sorrow: Another Day, Another Tragic TV Drama
- Facebook Tells Users Data Is Needed To Keep Service Free
- Omnicom's Sparks & Honey Taps Fernandes As COO
- Dentsu Sets Up New Fund To Support Startups
- 'Bonkers' Billions For Big Tech
- S4 Capital Reports Double Digit Q1 Growth
- Twitter Launches Campaign To Support Local Journalists
- Jeffrey Litvack Is Stepping Down As Adweek CEO
- MediaDailyNews - Monday, May 3, 2021
- Verizon Media Sold, Company Renamed Yahoo
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
- High-Priced Q1, Q2 Scatter Inventory May Not Impact Upfront
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
- Tubi Flips Strategy With Leap Into Original Content
- NFL Draft Gets Sacked, Viewers Fall 18%
- TV Shows Gripped With Celebrity-itis
- Enhanced BAV Becomes WPP's Primary Brand Research Platform
- Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising
- Talon, Buntin Group Join Forces, Combine U.S. OOH Operations
- Biden Is Having A Better Press Honeymoon Than Trump Did
- Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
