MediaPost Weekend Editions for June 2018
- MediaPost Weekend - Saturday, June 23, 2018
- ABC Orders 'Conners' Spinoff Without Roseanne
- Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
- 6-Second Commercials Are Dumb
- Americans Prefer Free, Ad-Supported Models With A Few Longer Ads
- GroupM Upgrades 2018 Spending Forecast
- Ad Growth Forecast Through 2023
- As Publicis Groupe 'Pauses,' It Wins 2 Grand Prix, Titanium Lion
- Havas Group Unveils Part II Of Its 'Together' Strategy
- MediaCom Clinches Media Grand Prix, Media Network Of The Year Honors At Cannes
- Naked Cannes: Actor David Oyelowo Teaches Ad Folks How To Have Confidence
- Unilever's Keith Weed Is Right To Call Time On Crooked Influencers
- Unilever's Weed: 'Trust Is Everything For A Brand'
- Unilever Bans Influencers Who Buy Followers
- Unilever's Weed On Top of 'Forbes' Top 50 CMOs List; Women Take 26 Spots
- Sorrell, Auletta Duke It Out In Cannes
- Scandal Not Deterring Sir Martin From Taking The Stage At Cannes
- Sorrell: Read And Scott Have The Right Stuff To Succeed Him
- Late-Night Attacks On Trump Are A Dog-Bites-Man Story
- The Gigabyte Economy: OTT Fuels Household Data Consumption
- Just Like Conventional TV, A New 'Big 4' Dominate OTT
- What It Would Take For Facebook To Stop Manipulating Us
- Nielsen Sets A New Tone
- Despite Scandals, World Cup Remains Marketers' Draw
- The AT&T Nexus
- Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney Apps
- When Counterprogramming Becomes Counterproductive
- Some Inconvenient Truths About TV As An Ad Medium
- 'High Times' Launches IPO To Expand Video, Events Business
- Eyeo Launches Browser Extension To Tackle Fake News
- MediaPost Weekend - Saturday, June 16, 2018
- A Tribute To Working Dads (From A Working Mom)
- Report: FBI May Be Looking Into U.S. Media Trading Practices
- Despite Scandals, World Cup Remains Marketers' Draw
- World Cup TV Ad Sales Hit Goals At NBCU
- World Cup Sponsorship, The Wasted Budget That Can Only Backfire
- Second Thoughts: 5 May Be Too Short, Some Say
- Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
- Consumers Say Their Social Media Ad Engagement Is Eroding
- As TV Landscape Shifts, Upfront Reflects Changing Clout
- CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
- Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
- Judge Allows AT&T To Purchase Time Warner
- Comcast Makes 19% Higher Counter-Bid For Fox
- Comcast Stops Throttling Users, But Continues To Cap Data
- What Will Comcast's Fox Offer Mean For Hulu?
- Media Merger Mania: Tens Of Billions Just To Buy TV Shows
- Media Stocks Continue To Outperform After AT&T-Time Warner Ruling
- Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
- Sadoun, Other Senior Publicis Leaders To Appear At Cannes
- IPG Reminds Cannes Goers They're On Duty
- WPP Shareholder Revolt Fizzles
- After Abusive Behavior By Sorrell, WPP Will Review Its Codes Of Conduct
- Dentsu Aegis Upgrades 2018 Global Ad Spend Forecast
- 360i Taps Terrassa For Chief Operating Officer Role
- It's The Audience Data, Stupid
- Trump's Twitter Trade War
- It's Mourning In America: Twitter-Grieving Anthony Bourdain
- Report: 75% Of Multinational Marketers Are Reviewing Agency Rosters
- Net Neutrality Repeal Takes Effect
- Simulmedia Starts Transparent TV
- Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
- Macy's, Pushing Customer Experience, Takes Stake in B8ta
- Tales From The Crypto: Digital Advertising's Newest Horror Show
- Consumers Press Case Against Turn Over 'Zombie' Cookies
- White Nationalist Can Proceed With Suit Against Twitter, Judge Rules
- MediaPost Weekend - Saturday, June 9, 2018
- The CW Strikes First: Strong Upfront Deals, Double-Digit Price Hikes
- Slower TV Upfront Activity, Networks Worry About Reach
- World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet
- Frenemies: Fact Or Fiction?
- Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
- It's The Data, Stupid
- My Horribly Dis-Integrated Living Room
- Rather Than Meet, Mulvaney Tells CFPB Advisers To Take A Hike
- Puma Launches Global Media Review
- Twitter's Latest Agency Road Show Touts LIVE, Brand Safety Upgrades
- There She Goes ... Miss America: Beautiful Women Need Not Apply
- Washington State Sues Facebook And Google Over Political Ads
- Has The Trump Bump Turned Into A News Slump?
- Trump Takes Battle Over Twitter Blocks To Appellate Court
- Ogilvy's Big 'Re-Founding' Unveiled
- Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor Sentiment
- Marketers Suing Facebook Over Video Metrics Can Seek Court-Ordered Audits
- Facebook Political Ad Labels Threaten News Media, Group Tells Congress
- In World Without Limits, Boundaries Are Impossible To Define
- Pivotal's Wieser Downgrades WPP To 'Hold'
