MediaPost Weekend Editions for June 2018
MediaPost Weekend - Saturday, June 23, 2018
ABC Orders 'Conners' Spinoff Without Roseanne
Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
6-Second Commercials Are Dumb
Americans Prefer Free, Ad-Supported Models With A Few Longer Ads
GroupM Upgrades 2018 Spending Forecast
Ad Growth Forecast Through 2023
As Publicis Groupe 'Pauses,' It Wins 2 Grand Prix, Titanium Lion
Havas Group Unveils Part II Of Its 'Together' Strategy
MediaCom Clinches Media Grand Prix, Media Network Of The Year Honors At Cannes
Naked Cannes: Actor David Oyelowo Teaches Ad Folks How To Have Confidence
Unilever's Keith Weed Is Right To Call Time On Crooked Influencers
Unilever's Weed: 'Trust Is Everything For A Brand'
Unilever Bans Influencers Who Buy Followers
Unilever's Weed On Top of 'Forbes' Top 50 CMOs List; Women Take 26 Spots
Sorrell, Auletta Duke It Out In Cannes
Scandal Not Deterring Sir Martin From Taking The Stage At Cannes
Sorrell: Read And Scott Have The Right Stuff To Succeed Him
Late-Night Attacks On Trump Are A Dog-Bites-Man Story
The Gigabyte Economy: OTT Fuels Household Data Consumption
Just Like Conventional TV, A New 'Big 4' Dominate OTT
What It Would Take For Facebook To Stop Manipulating Us
Nielsen Sets A New Tone
Despite Scandals, World Cup Remains Marketers' Draw
The AT&T Nexus
Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney Apps
When Counterprogramming Becomes Counterproductive
Some Inconvenient Truths About TV As An Ad Medium
'High Times' Launches IPO To Expand Video, Events Business
Eyeo Launches Browser Extension To Tackle Fake News
MediaPost Weekend - Saturday, June 16, 2018
A Tribute To Working Dads (From A Working Mom)
Report: FBI May Be Looking Into U.S. Media Trading Practices
Despite Scandals, World Cup Remains Marketers' Draw
World Cup TV Ad Sales Hit Goals At NBCU
World Cup Sponsorship, The Wasted Budget That Can Only Backfire
Second Thoughts: 5 May Be Too Short, Some Say
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
Consumers Say Their Social Media Ad Engagement Is Eroding
As TV Landscape Shifts, Upfront Reflects Changing Clout
CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
Judge Allows AT&T To Purchase Time Warner
Comcast Makes 19% Higher Counter-Bid For Fox
Comcast Stops Throttling Users, But Continues To Cap Data
What Will Comcast's Fox Offer Mean For Hulu?
Media Merger Mania: Tens Of Billions Just To Buy TV Shows
Media Stocks Continue To Outperform After AT&T-Time Warner Ruling
Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
Sadoun, Other Senior Publicis Leaders To Appear At Cannes
IPG Reminds Cannes Goers They're On Duty
WPP Shareholder Revolt Fizzles
After Abusive Behavior By Sorrell, WPP Will Review Its Codes Of Conduct
Dentsu Aegis Upgrades 2018 Global Ad Spend Forecast
360i Taps Terrassa For Chief Operating Officer Role
It's The Audience Data, Stupid
Trump's Twitter Trade War
It's Mourning In America: Twitter-Grieving Anthony Bourdain
Report: 75% Of Multinational Marketers Are Reviewing Agency Rosters
Net Neutrality Repeal Takes Effect
Simulmedia Starts Transparent TV
Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
Macy's, Pushing Customer Experience, Takes Stake in B8ta
Tales From The Crypto: Digital Advertising's Newest Horror Show
Consumers Press Case Against Turn Over 'Zombie' Cookies
White Nationalist Can Proceed With Suit Against Twitter, Judge Rules
MediaPost Weekend - Saturday, June 9, 2018
The CW Strikes First: Strong Upfront Deals, Double-Digit Price Hikes
Slower TV Upfront Activity, Networks Worry About Reach
World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet
Frenemies: Fact Or Fiction?
Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
It's The Data, Stupid
My Horribly Dis-Integrated Living Room
Rather Than Meet, Mulvaney Tells CFPB Advisers To Take A Hike
Puma Launches Global Media Review
Twitter's Latest Agency Road Show Touts LIVE, Brand Safety Upgrades
There She Goes ... Miss America: Beautiful Women Need Not Apply
Washington State Sues Facebook And Google Over Political Ads
Has The Trump Bump Turned Into A News Slump?
Trump Takes Battle Over Twitter Blocks To Appellate Court
Ogilvy's Big 'Re-Founding' Unveiled
Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor Sentiment
Marketers Suing Facebook Over Video Metrics Can Seek Court-Ordered Audits
Facebook Political Ad Labels Threaten News Media, Group Tells Congress
In World Without Limits, Boundaries Are Impossible To Define
Pivotal's Wieser Downgrades WPP To 'Hold'