MediaPost Weekend Editions for April 2022
MediaPost Weekend - Saturday, April 30, 2022
PHD Big Winner In Restaurant Brands International Media Review
Amazon Reports 23% Surge In Q1 Ad Spending, Best Results Of Digital's Big 3
Double-Digit YouTube Ad Gain Sends Alphabet Stock Down, Analyst Cites Fear Of Ad Recession
Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Meta Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold
From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
Google: Ukraine-Russia War Drove Down Western European Ad Spending
TV News, Other Media Wage War Over Musk's Twitter Takeover
Musk Still Can't Tweet Freely About Tesla, Judge Rules
IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
Alternate Media-Buying Currency iSpot.TV Receives $325M Investment From Goldman Sachs
MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
Making A Difference In Ukraine
Sensationalizing Scam Culture
When 'Green' Washing Is A Good Thing: Heineken Fades To Black
Big Changes At GroupM With Multiple Agency Mergers
Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
Showtime Home Shopping Satire Should Be Big Seller
Poll Finds Only 47% Very Fine People On The Republican Side
The State Of Digital Advertising Is (Still) Bad
Charter, Comcast Team On New Streaming Platform
MediaPost Weekend - Saturday, April 23, 2022
Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
Is It Time For An Addressable Upfront?
Xandr Strikes Trial Deals With Six Measurement Companies
Brave Brings Community Discussions From Reddit, Other Forums To Search Results
In Days Of Old, TV Ratings Stories Tried To Keep It Simple
When Process Eats Methodology For Breakfast
MRC Revokes Accreditation For Triton Digital's Webcast Metrics
MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
Senate Urged To Question FTC Nominee About Behavioral Targeting
Monetizing Privacy Will Increase The Wealth Gap
4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So Long
Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
Don't Be Too Quick To Dismiss The Metaverse
Supreme Court Sides With Austin In Battle Over Digital Billboards
Is The World Ready For Email Day?
Ben & Jerry's Ad Campaign Targets Senate, Protests 'Half Baked' Cannabis Laws
It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
Brands Get Down To Earth
'Man Who Fell To Earth' Is An Alien Immigration Story
Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
The Carbon Edition Of Publishing Insider
Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Media Agency Veteran Steve Farella Joins Board Of My Telescope
CNN+ To Be Shut Down Just One Month After Launch
MediaPost Weekend - Saturday, April 16, 2022
Usual Suspects -- Like Candy Companies -- Hop Down The 2022 Bunny Trail
Twitter Enacts 'Poison Pill' To Fend Off Elon Musk
Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
Garbage In, Garbage Out
Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic Marketplace
Publicis Groupe Starts The Year Off Strong With 10.5% Growth In Q1
Will 'Attention' Metrics Bring 'Impressions' Reform?
An Inconvenient Truth
Horizon Unveils 'Polycultural' Segmentation Platform, Will Use As Part Of Its 'Pre-Upfront'
Thank You, ANA, For Helping Bring Industry Conferences Back
Obit: Nielsen TV Ratings Stories, Dead At 72
Autocracy Dies In Lightness
I Am Generation Jones
IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
I Admit It: I Don't Understand Web 3.0 Basics
When Form Follows Dysfunction
FTC Chair Suggests New Limits On Data Collection
From Swimsuits To C-Sections: Frida Mom Signs As Sports Illustrated's First 'Pay With Change' Sponsor
Talking Points
MediaPost Weekend - Saturday, April 9, 2022
GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
It's The Demand Chain, Stupid
The Supply & Demand Of The 'Crazy-Side Platform'
Invest In The Infinite - There Is No Other Option
When Worlds Collide: Discovery's Takeover Of WarnerMedia
'Grammy Awards' Viewing Up 4%, CBS Estimates
Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
The Wendyverse Looks To Meld VR With Real-Life Meals
Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
Should Doctors Double As Social Media Influencers?
Getting Dicked Around
Nike Vs. NFTs
Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Microsoft Disrupts Russian Cyberattacks Targeting Ukraine
Oreo Stresses Need For Family Support Of LGBTQ+ Loved Ones
What Is Your Recession Strategy?
For Ex-Prez, Netflix 'National Parks' Series Comes Naturally
Sadoun Discloses Recent Removal Of Cancerous Tumor
MediaPost Weekend - Saturday, April 2, 2022
Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
Oscar Ratings Were Up, And So Were Onstage Assaults
Russia Vs. Ukraine Vs. Smith Vs. Rock
Oscars Shocker: How Concerned Should We -- And TV Advertisers -- Be?
Suspended From Academy, Will Smith Starts His Own Ad Agency
The News Cycle, Our Attention Span -- And That Oscar Slap
NCAA Gets Really 'Mad,' Surges 24%
Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
Nielsen Agrees To $16B Buyout Deal From Private Equity Consortium
You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
Why Web3/Crypto Will Be Good For Open Ad Tech
Anti-Piracy Proposal Panned By Pinterest, Vimeo, Others
S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again
Microsoft Removed 3 Billion Ads In 2021
Meta Must Face Class Action Suit Over Ad Metrics
Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
Fox News Only News Net To Show YOY Growth, Leads In Prime
Biden Proposes $139 Million Funding Increase For FTC
The Most Important Media-Mix Study, So Far
Update On Advertising's 'Subliminal Seduction'
Is Apple Poised To Change The Streaming Game With New iPhone Sub Plan?