MediaPost Weekend Editions for April 2022
- MediaPost Weekend - Saturday, April 30, 2022
- PHD Big Winner In Restaurant Brands International Media Review
- Amazon Reports 23% Surge In Q1 Ad Spending, Best Results Of Digital's Big 3
- Double-Digit YouTube Ad Gain Sends Alphabet Stock Down, Analyst Cites Fear Of Ad Recession
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
- Meta Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
- Google: Ukraine-Russia War Drove Down Western European Ad Spending
- TV News, Other Media Wage War Over Musk's Twitter Takeover
- Musk Still Can't Tweet Freely About Tesla, Judge Rules
- IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
- Alternate Media-Buying Currency iSpot.TV Receives $325M Investment From Goldman Sachs
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
- Khvalyty!
- Making A Difference In Ukraine
- Sensationalizing Scam Culture
- When 'Green' Washing Is A Good Thing: Heineken Fades To Black
- Big Changes At GroupM With Multiple Agency Mergers
- Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
- Showtime Home Shopping Satire Should Be Big Seller
- Poll Finds Only 47% Very Fine People On The Republican Side
- The State Of Digital Advertising Is (Still) Bad
- Charter, Comcast Team On New Streaming Platform
- MediaPost Weekend - Saturday, April 23, 2022
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
- Is It Time For An Addressable Upfront?
- Xandr Strikes Trial Deals With Six Measurement Companies
- Brave Brings Community Discussions From Reddit, Other Forums To Search Results
- In Days Of Old, TV Ratings Stories Tried To Keep It Simple
- When Process Eats Methodology For Breakfast
- MRC Revokes Accreditation For Triton Digital's Webcast Metrics
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
- Senate Urged To Question FTC Nominee About Behavioral Targeting
- Monetizing Privacy Will Increase The Wealth Gap
- 4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So Long
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
- U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
- Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
- Don't Be Too Quick To Dismiss The Metaverse
- Supreme Court Sides With Austin In Battle Over Digital Billboards
- Is The World Ready For Email Day?
- Ben & Jerry's Ad Campaign Targets Senate, Protests 'Half Baked' Cannabis Laws
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
- Brands Get Down To Earth
- 'Man Who Fell To Earth' Is An Alien Immigration Story
- Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
- The Carbon Edition Of Publishing Insider
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
- Media Agency Veteran Steve Farella Joins Board Of My Telescope
- CNN+ To Be Shut Down Just One Month After Launch
- MediaPost Weekend - Saturday, April 16, 2022
- Usual Suspects -- Like Candy Companies -- Hop Down The 2022 Bunny Trail
- Twitter Enacts 'Poison Pill' To Fend Off Elon Musk
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
- Garbage In, Garbage Out
- Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic Marketplace
- Publicis Groupe Starts The Year Off Strong With 10.5% Growth In Q1
- Will 'Attention' Metrics Bring 'Impressions' Reform?
- An Inconvenient Truth
- Horizon Unveils 'Polycultural' Segmentation Platform, Will Use As Part Of Its 'Pre-Upfront'
- Thank You, ANA, For Helping Bring Industry Conferences Back
- Obit: Nielsen TV Ratings Stories, Dead At 72
- Autocracy Dies In Lightness
- I Am Generation Jones
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
- I Admit It: I Don't Understand Web 3.0 Basics
- When Form Follows Dysfunction
- FTC Chair Suggests New Limits On Data Collection
- From Swimsuits To C-Sections: Frida Mom Signs As Sports Illustrated's First 'Pay With Change' Sponsor
- Talking Points
- MediaPost Weekend - Saturday, April 9, 2022
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
- It's The Demand Chain, Stupid
- The Supply & Demand Of The 'Crazy-Side Platform'
- Invest In The Infinite - There Is No Other Option
- When Worlds Collide: Discovery's Takeover Of WarnerMedia
- 'Grammy Awards' Viewing Up 4%, CBS Estimates
- Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
- Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
- The Wendyverse Looks To Meld VR With Real-Life Meals
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
- Should Doctors Double As Social Media Influencers?
- Getting Dicked Around
- Nike Vs. NFTs
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
- Microsoft Disrupts Russian Cyberattacks Targeting Ukraine
- Oreo Stresses Need For Family Support Of LGBTQ+ Loved Ones
- What Is Your Recession Strategy?
- For Ex-Prez, Netflix 'National Parks' Series Comes Naturally
- Sadoun Discloses Recent Removal Of Cancerous Tumor
- MediaPost Weekend - Saturday, April 2, 2022
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
- Oscar Ratings Were Up, And So Were Onstage Assaults
- Russia Vs. Ukraine Vs. Smith Vs. Rock
- Oscars Shocker: How Concerned Should We -- And TV Advertisers -- Be?
- Suspended From Academy, Will Smith Starts His Own Ad Agency
- The News Cycle, Our Attention Span -- And That Oscar Slap
- NCAA Gets Really 'Mad,' Surges 24%
- Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
- Nielsen Agrees To $16B Buyout Deal From Private Equity Consortium
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
- Why Web3/Crypto Will Be Good For Open Ad Tech
- Anti-Piracy Proposal Panned By Pinterest, Vimeo, Others
- S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again
- Microsoft Removed 3 Billion Ads In 2021
- Meta Must Face Class Action Suit Over Ad Metrics
- Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
- Fox News Only News Net To Show YOY Growth, Leads In Prime
- Biden Proposes $139 Million Funding Increase For FTC
- The Most Important Media-Mix Study, So Far
- Update On Advertising's 'Subliminal Seduction'
- Is Apple Poised To Change The Streaming Game With New iPhone Sub Plan?
