MediaPost Weekend Editions for August 2022
MediaPost Weekend - Saturday, Aug. 13, 2022
Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
Record State Spending Pushes U.S. Political Advertising To All-Time High
National TV Ad Spending Slips 1% In Q2
Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Shrinkflation And QSRs
GroupM CMO Kelly Named U.S. CEO Of EssenceMediacom
FTC Considers Curbs On 'Commercial Surveillance'
Ad Industry Prepares To Fight Potential FTC Privacy Rules
FTC's Bedoya Urges Curbs On Location Data
DOJ Prepares To Sue Google Over Ad Market
Peering Into Netflix's Ad-Supported Future: So Many Questions
Walmart In Talks With Big Streamers To Tie Into Its Membership Program
Games Adults Play: ABC's 'Final Straw' Defines Our Era of Immaturity
Automakers' National TV Spending Drops 41%
GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
Same Old, Same Old As Network TV Tiptoes Into Fall
MediaPost Weekend - Saturday, Aug. 6, 2022
WPP Posts Q2 Growth Of 9.3%
WBD Confirms HBO Max/discovery+ Merger, Discloses Softening TV Scatter Market
What The Spectrum 'Dancing Guy' Commercial Says About Us
GroupM Expands Mentorship, Backs Multi-Year Program With Big Brothers Big Sisters Of NYC
It's The 100% Real Thing
Stagwell Posts 16% Growth In The Second Quarter
MRC Re-Accredits Media Monitors, Miami Shop Deploys Unaccredited VideoAmp As Currency
Palisades, KSL Media And The Slow-turning Wheels Of Justice
Publicis Groupe Adds More PepsiCo Media Business
New Prime-Time 'Password' Is Longer, Louder, Gaudier
Americans Deem Ad Biz More Trustworthy Than Media, Both Trail All Other Industries
Recession Study Finds 'Long-Term' Media Outperform 'Performance' During Down Cycles
Is America Ready For New 'Beavis And Butt-head'? Probably
Trump Duffs For LIV Golf, But Where's The TV Coverage?
L'Oreal Outperforms, Proves Consumers Aren't Skimping On Beauty
FX Says 'Peak TV' Continues To Peak, Projects 2022 Will Be A New Record
Has Our Ability To Promote All Those New Shows Also Peaked? Nah!
Palisades Media Group Suddenly Shuts Its Doors
What TV Can Learn From Live Entertainment