MAD Agency Daily Editions for May 2022
- MAD Agency Daily - Tuesday, May 31, 2022
- Holding Company CEOs Urge Staff To 'Effect Change' In Wake Of Recent Mass Shootings
- Yamamoto Taps Weaver For Brand Strategy, Cultural Insights Role
- Wunderman Thompson-WPP Name Burnside As Microsoft Global Client Lead
- Cheers! Whyte & Makay Whiskey Kick Off TV Campaign
- Maintaining Successful Client-Agency Relationships
- Texas AG And Twitter Continue Feud Over Trump Ban
- Mother NY, Media by Mother Awarded AOR Duties For Amica Insurance
- Gun-Related Messaging, Images: A Broader Perspective For The Long Term
- Foria's 'More People Masturbate than _' Campaign
- Fortnight Collective Wins AOR For 'Ski Town, USA'
- MAD Agency Daily - Friday, May 27, 2022
- JCPenney Consolidates All Media At Dentsu X
- NY Lottery Unleashes Song You And Your Dog Will Love
- Omnicom Creates Chief Data Privacy Officer Role, Taps Clayton To Fill It
- Sesame Workshop Taps Known For Media AOR Duties
- BBH Launches Outpost In Dublin
- Google Hit With UK Antitrust Probe Into Ad-Technology Roles
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
- Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
- Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
- FUSE Create Taps Carte As Creative Director
- Jackson Hole Tourism Reups With Colle McVoy
- MAD Agency Daily - Thursday, May 26, 2022
- Audible Consolidates Global Media Account With Wavemaker
- Blue Diamond Taps McKinney As Creative AOR
- Gorelick Becomes Associate Partner, Experience Strategy At VSA Partners
- Publicis Peru, Cusquena Create 'The Impossible Hug' To Draw Tourists, Celebrate Double Malt
- Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
- Belief In Crypto Seems To Be Shrinking
- WPP Partners With UK Social Justice Group The Black Equity Organization
- MAD Agency Daily - Wednesday, May 25, 2022
- Publicis Taps Omnicom Media's Hagedorn For New C-Suite Role
- Crunch Fitness Flexes Muscle, Names Familiar Creatures Creative AOR
- Wow: Whirlpool Launches In-House Creative Agency
- Holland America Plans To Sails Into 150th Anniversary With New Brand, Positioning
- NY Ad Shop XenoPsi Births Two New Agencies
- Horizon/Pitbull's 305 Uses Extraordinary Kids For Nutritious Snack Brand
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
- How Obsessed Is Your State With Social Media?
- MAD Agency Daily - Tuesday, May 24, 2022
- Amex, Delta Fly New Campaign: 'If You Travel, You Know'
- Ogilvy Expands Audi Remit With Appointment As U.S. Agency
- Hanson Dodge Adds Senior Talent To Manage New Business
- Kuttan Takes Over As Chief Creative Officer, PETERMAYER
- Stagwell, Talon Expand OOH Alliance To The U.S. Market
- American Car Center Taps Harmelin Media, Cites Local-First Approach
- The Problem With Traditional Consumer Segmentation And How To Fix It
- Why Retail Media Is Collapsing Funnels, Boosting Margins
- MAD Agency Daily - Monday, May 23, 2022
- Empower Taps Clausen To Lead Chicago Office
- PMG Selects McCarthy As New York Managing Director To Expand Regional Presence
- Renee Lavecchia Named Executive Director, VMLY&R Miami
- Second Suitor Emerges In M&C Saatchi Takeover Battle
- Yonder Media Wins Make-A-Wish UK's Media Work
- Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
- Abortion Ads Soar Following SCOTUS Draft Leak
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
- My Great Peel Back And Replacement Theory
- McKinney Parent Cheil WW Forges Strategic Alliance With Metaverse Specialist EVR Studio
- MAD Agency Daily - Friday, May 20, 2022
- To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
- Leo Burnett Top Scoring Gold Pencil Winner At The One Show 2022
- When Life Gets Awkward, Go To Your 'Skippy Place'
- The Johnson Group Names Teresa Caro President
- Partesotti Helps Lead FCB As Chief Strategy Officer, Chicago
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
- Senate Bill Would Force Google To Break Up Ad Business
- Brands Ride High In The Metaverse
- S4 Capital Chief Sorrell Manages Growth Expectations In Letter To Shareholders
- MAD Agency Daily - Thursday, May 19, 2022
- S4's Latest M&A Deal Combines LA-Based TheoremOne With Media.Monks
- Publicis Groupe Campaign Features Agency Eyewitnesses In War-Torn Ukraine
- Begley Becomes Chief Strategy Officer, CreatorIQ
- Fernish Encourages Consumers To 'Free Your Home'
- For A 'Good Time,' Call Cantine Maschio's Prosecco
- Want To Turn Around Your Agency? Get Over Instant Gratification
- YouTube Upfront Intros Frequency Caps, New Ad Options
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
- Chrysler Pokes Fun At #VanLife Nomads
- Leo Burnett Is ADC Awards' AOY, Best Of Show Winner
- Deutsch NY Taps Ansari For Chief Creative Officer Role
- MAD Agency Daily - Wednesday, May 18, 2022
- VaynerX Launches Corporate Trading Company
- OUTFRONT Media Adds Portland, Ups Northwest Presence
- Martin Harrison Moves To Strategy Director, True
- IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
- ANA, 4As Release New Guidelines For Buying Diverse Media
- Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
- United Tells 'A People Story'
- Data And AI: How To Decode The 'Why' Behind Your Customers' Behaviors
- M&C Saatchi Rejects Takeover Bid By AdvancedAdvT
- MAD Agency Daily - Tuesday, May 17, 2022
- Dentsu Group Reports 9.1% Q1 Growth, Upgrades Full-Year Outlook
- Former 4A's Chief Nancy Hill Named CEO At Marcus Thomas
- Amex's 'When' Campaign Targets Big Moments For Millennials, Gen Zs
- Biamon Named President/COO Of RQ
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
- Viewability Of Digital Ads Rises As Tracking Improves
- Dr. Praeger's Picks Wheelhouse Labs As AOR
- New Report Highlights Ecommerce Trends Resulting From Pandemic
- Cactus Adds Rowntree As Chief Strategy Officer
- Dstillery Introduces Cookieless Alternative
- OMG's Latest Commerce Tool: The Supply Chain IQ Score
- Consumer Data Is Vulnerable In Real-Time Bidding System: Report
- Serta Simmons Launches 'Sleep First Class' Campaign
