MAD Agency Daily Editions for May 2022
MAD Agency Daily - Tuesday, May 31, 2022
Holding Company CEOs Urge Staff To 'Effect Change' In Wake Of Recent Mass Shootings
Yamamoto Taps Weaver For Brand Strategy, Cultural Insights Role
Wunderman Thompson-WPP Name Burnside As Microsoft Global Client Lead
Cheers! Whyte & Makay Whiskey Kick Off TV Campaign
Maintaining Successful Client-Agency Relationships
Texas AG And Twitter Continue Feud Over Trump Ban
Mother NY, Media by Mother Awarded AOR Duties For Amica Insurance
Gun-Related Messaging, Images: A Broader Perspective For The Long Term
Foria's 'More People Masturbate than _' Campaign
Fortnight Collective Wins AOR For 'Ski Town, USA'
MAD Agency Daily - Friday, May 27, 2022
JCPenney Consolidates All Media At Dentsu X
NY Lottery Unleashes Song You And Your Dog Will Love
Omnicom Creates Chief Data Privacy Officer Role, Taps Clayton To Fill It
Sesame Workshop Taps Known For Media AOR Duties
BBH Launches Outpost In Dublin
Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
FUSE Create Taps Carte As Creative Director
Jackson Hole Tourism Reups With Colle McVoy
MAD Agency Daily - Thursday, May 26, 2022
Audible Consolidates Global Media Account With Wavemaker
Blue Diamond Taps McKinney As Creative AOR
Gorelick Becomes Associate Partner, Experience Strategy At VSA Partners
Publicis Peru, Cusquena Create 'The Impossible Hug' To Draw Tourists, Celebrate Double Malt
Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Belief In Crypto Seems To Be Shrinking
WPP Partners With UK Social Justice Group The Black Equity Organization
MAD Agency Daily - Wednesday, May 25, 2022
Publicis Taps Omnicom Media's Hagedorn For New C-Suite Role
Crunch Fitness Flexes Muscle, Names Familiar Creatures Creative AOR
Wow: Whirlpool Launches In-House Creative Agency
Holland America Plans To Sails Into 150th Anniversary With New Brand, Positioning
NY Ad Shop XenoPsi Births Two New Agencies
Horizon/Pitbull's 305 Uses Extraordinary Kids For Nutritious Snack Brand
Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
How Obsessed Is Your State With Social Media?
MAD Agency Daily - Tuesday, May 24, 2022
Amex, Delta Fly New Campaign: 'If You Travel, You Know'
Ogilvy Expands Audi Remit With Appointment As U.S. Agency
Hanson Dodge Adds Senior Talent To Manage New Business
Kuttan Takes Over As Chief Creative Officer, PETERMAYER
Stagwell, Talon Expand OOH Alliance To The U.S. Market
American Car Center Taps Harmelin Media, Cites Local-First Approach
The Problem With Traditional Consumer Segmentation And How To Fix It
Why Retail Media Is Collapsing Funnels, Boosting Margins
MAD Agency Daily - Monday, May 23, 2022
Empower Taps Clausen To Lead Chicago Office
PMG Selects McCarthy As New York Managing Director To Expand Regional Presence
Renee Lavecchia Named Executive Director, VMLY&R Miami
Second Suitor Emerges In M&C Saatchi Takeover Battle
Yonder Media Wins Make-A-Wish UK's Media Work
Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
Abortion Ads Soar Following SCOTUS Draft Leak
Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
My Great Peel Back And Replacement Theory
McKinney Parent Cheil WW Forges Strategic Alliance With Metaverse Specialist EVR Studio
MAD Agency Daily - Friday, May 20, 2022
To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
Leo Burnett Top Scoring Gold Pencil Winner At The One Show 2022
When Life Gets Awkward, Go To Your 'Skippy Place'
The Johnson Group Names Teresa Caro President
Partesotti Helps Lead FCB As Chief Strategy Officer, Chicago
National TV Scatter Spending Down 32% Vs. 4 Years Ago
Senate Bill Would Force Google To Break Up Ad Business
Brands Ride High In The Metaverse
S4 Capital Chief Sorrell Manages Growth Expectations In Letter To Shareholders
MAD Agency Daily - Thursday, May 19, 2022
S4's Latest M&A Deal Combines LA-Based TheoremOne With Media.Monks
Publicis Groupe Campaign Features Agency Eyewitnesses In War-Torn Ukraine
Begley Becomes Chief Strategy Officer, CreatorIQ
Fernish Encourages Consumers To 'Free Your Home'
For A 'Good Time,' Call Cantine Maschio's Prosecco
Want To Turn Around Your Agency? Get Over Instant Gratification
YouTube Upfront Intros Frequency Caps, New Ad Options
Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
Chrysler Pokes Fun At #VanLife Nomads
Leo Burnett Is ADC Awards' AOY, Best Of Show Winner
Deutsch NY Taps Ansari For Chief Creative Officer Role
MAD Agency Daily - Wednesday, May 18, 2022
VaynerX Launches Corporate Trading Company
OUTFRONT Media Adds Portland, Ups Northwest Presence
Martin Harrison Moves To Strategy Director, True
IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
ANA, 4As Release New Guidelines For Buying Diverse Media
Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
United Tells 'A People Story'
Data And AI: How To Decode The 'Why' Behind Your Customers' Behaviors
M&C Saatchi Rejects Takeover Bid By AdvancedAdvT
MAD Agency Daily - Tuesday, May 17, 2022
Dentsu Group Reports 9.1% Q1 Growth, Upgrades Full-Year Outlook
Former 4A's Chief Nancy Hill Named CEO At Marcus Thomas
Amex's 'When' Campaign Targets Big Moments For Millennials, Gen Zs
Biamon Named President/COO Of RQ
IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
Viewability Of Digital Ads Rises As Tracking Improves
Dr. Praeger's Picks Wheelhouse Labs As AOR
New Report Highlights Ecommerce Trends Resulting From Pandemic
Cactus Adds Rowntree As Chief Strategy Officer
Dstillery Introduces Cookieless Alternative
OMG's Latest Commerce Tool: The Supply Chain IQ Score
Consumer Data Is Vulnerable In Real-Time Bidding System: Report
Serta Simmons Launches 'Sleep First Class' Campaign
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