MAD Agency Daily Editions for May 2022
MAD Agency Daily - Tuesday, May 24, 2022
Amex, Delta Fly New Campaign: 'If You Travel, You Know'
Ogilvy Expands Audi Remit With Appointment As U.S. Agency
Hanson Dodge Adds Senior Talent To Manage New Business
Kuttan Takes Over As Chief Creative Officer, PETERMAYER
Stagwell, Talon Expand OOH Alliance To The U.S. Market
American Car Center Taps Harmelin Media, Cites Local-First Approach
The Problem With Traditional Consumer Segmentation And How To Fix It
Why Retail Media Is Collapsing Funnels, Boosting Margins
MAD Agency Daily - Monday, May 23, 2022
Empower Taps Clausen To Lead Chicago Office
PMG Selects McCarthy As New York Managing Director To Expand Regional Presence
Renee Lavecchia Named Executive Director, VMLY&R Miami
Second Suitor Emerges In M&C Saatchi Takeover Battle
Yonder Media Wins Make-A-Wish UK's Media Work
Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
Abortion Ads Soar Following SCOTUS Draft Leak
Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
My Great Peel Back And Replacement Theory
McKinney Parent Cheil WW Forges Strategic Alliance With Metaverse Specialist EVR Studio
MAD Agency Daily - Friday, May 20, 2022
To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
Leo Burnett Top Scoring Gold Pencil Winner At The One Show 2022
When Life Gets Awkward, Go To Your 'Skippy Place'
The Johnson Group Names Teresa Caro President
Partesotti Helps Lead FCB As Chief Strategy Officer, Chicago
National TV Scatter Spending Down 32% Vs. 4 Years Ago
Senate Bill Would Force Google To Break Up Ad Business
Brands Ride High In The Metaverse
S4 Capital Chief Sorrell Manages Growth Expectations In Letter To Shareholders
MAD Agency Daily - Thursday, May 19, 2022
S4's Latest M&A Deal Combines LA-Based TheoremOne With Media.Monks
Publicis Groupe Campaign Features Agency Eyewitnesses In War-Torn Ukraine
Begley Becomes Chief Strategy Officer, CreatorIQ
Fernish Encourages Consumers To 'Free Your Home'
For A 'Good Time,' Call Cantine Maschio's Prosecco
Want To Turn Around Your Agency? Get Over Instant Gratification
YouTube Upfront Intros Frequency Caps, New Ad Options
Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
Chrysler Pokes Fun At #VanLife Nomads
Leo Burnett Is ADC Awards' AOY, Best Of Show Winner
Deutsch NY Taps Ansari For Chief Creative Officer Role
MAD Agency Daily - Wednesday, May 18, 2022
VaynerX Launches Corporate Trading Company
OUTFRONT Media Adds Portland, Ups Northwest Presence
Martin Harrison Moves To Strategy Director, True
IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
ANA, 4As Release New Guidelines For Buying Diverse Media
Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
United Tells 'A People Story'
Data And AI: How To Decode The 'Why' Behind Your Customers' Behaviors
M&C Saatchi Rejects Takeover Bid By AdvancedAdvT
MAD Agency Daily - Tuesday, May 17, 2022
Dentsu Group Reports 9.1% Q1 Growth, Upgrades Full-Year Outlook
Former 4A's Chief Nancy Hill Named CEO At Marcus Thomas
Amex's 'When' Campaign Targets Big Moments For Millennials, Gen Zs
Biamon Named President/COO Of RQ
IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
Viewability Of Digital Ads Rises As Tracking Improves
Dr. Praeger's Picks Wheelhouse Labs As AOR
New Report Highlights Ecommerce Trends Resulting From Pandemic
Cactus Adds Rowntree As Chief Strategy Officer
Dstillery Introduces Cookieless Alternative
OMG's Latest Commerce Tool: The Supply Chain IQ Score
Consumer Data Is Vulnerable In Real-Time Bidding System: Report
Serta Simmons Launches 'Sleep First Class' Campaign
MAD Agency Daily - Monday, May 16, 2022
DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
Mother Hires Miller As President-Partner To Oversee NY, LA
'Godiva Is Chocolate' Campaign Positions Product As A Daily Indulgence
Boston Ad Agency Colossus Merges With Design Studio A&Co
Rapp Worldwide Taps Simpson For DE&I Role
Study Finds Big Disconnect Between Ad Execs And Average American Commuters
Edrington UK Appoints Wunderman Thompson As Global Digital Partner
Live And In-Person, It's Upfront Week In The Era Of COVID
Seattle Agency Media+ Adds New Clients As It Prepares For Future Expansion
MAD Agency Daily - Friday, May 13, 2022
Horizon Media Wins Kohl's Business As Retailer Ponders M&A Proposals
Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
McGarrah Jessee Names Tim Roan As Chief Creative Officer
Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
A&G Wins CJP AOR Assignment
Pod Digital Media Nabs Ad Rights To ESPAT TV
adam&eveDDB Opens Berlin Office To Service Deutsche Telekom Win
WeTransfer Identifies Top Emerging Creative Cities In The U.S.
What Facebook's Move To Meta Reveals About Rebranding
TBWA\NZ 'Hit Squad' Unit Launches
MAD Agency Daily - Thursday, May 12, 2022
EssenceMediacom Announces First Wave Of Global Leadership Appointments
The Social Element Taps Cooksley As CEO, North America
T-Mobile Invites Consumers To 'Whack An Internet Provider'
Havas Group Starts Year Off With Double Digit Q1 Growth
Coors Light Cools Miami With Chillboards
Campaign Repositions Marmite Truffle As Upscale Item
Levy Heads Client Management For Vault49
UScellular Taps Harmelin For Brand Media, Ovative For Performance
TikTok Forges Partnership With Foursquare For In-Store Visit Data
Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
@really Foolish In The Extreme
Canadian Marketing Group No Fixed Address Backs Another Startup: Courage
Important Considerations For Marketers Heading Into The 2022 Upfronts
MAD Agency Daily - Wednesday, May 11, 2022
Discover Puerto Rico's Wants Visitors To 'Live Boricua'
NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
Ad Vet Sgrizzi Joins NBCU As SVP, Client Partnerships
McDonald's Aims To Spotlight Hispanic Voices
Kantar Agrees To Sell Public Policy Advisory Unit Kantar Public
NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
It's Time To Come Full Circle: Re-Commerce And The Circular Economy
Ad Groups Support Reproductive Healthcare Benefits And Travel Budgets Necessary To Receive Them
S&P Global Launches 'Seek & Prosper' Campaign
Wolff Olins Beefs Up Global Design Team
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