MAD Agency Daily Editions for May 2022
- MAD Agency Daily - Tuesday, May 24, 2022
- Amex, Delta Fly New Campaign: 'If You Travel, You Know'
- Ogilvy Expands Audi Remit With Appointment As U.S. Agency
- Hanson Dodge Adds Senior Talent To Manage New Business
- Kuttan Takes Over As Chief Creative Officer, PETERMAYER
- Stagwell, Talon Expand OOH Alliance To The U.S. Market
- American Car Center Taps Harmelin Media, Cites Local-First Approach
- The Problem With Traditional Consumer Segmentation And How To Fix It
- Why Retail Media Is Collapsing Funnels, Boosting Margins
- MAD Agency Daily - Monday, May 23, 2022
- Empower Taps Clausen To Lead Chicago Office
- PMG Selects McCarthy As New York Managing Director To Expand Regional Presence
- Renee Lavecchia Named Executive Director, VMLY&R Miami
- Second Suitor Emerges In M&C Saatchi Takeover Battle
- Yonder Media Wins Make-A-Wish UK's Media Work
- Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
- Abortion Ads Soar Following SCOTUS Draft Leak
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
- My Great Peel Back And Replacement Theory
- McKinney Parent Cheil WW Forges Strategic Alliance With Metaverse Specialist EVR Studio
- MAD Agency Daily - Friday, May 20, 2022
- To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
- Leo Burnett Top Scoring Gold Pencil Winner At The One Show 2022
- When Life Gets Awkward, Go To Your 'Skippy Place'
- The Johnson Group Names Teresa Caro President
- Partesotti Helps Lead FCB As Chief Strategy Officer, Chicago
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
- Senate Bill Would Force Google To Break Up Ad Business
- Brands Ride High In The Metaverse
- S4 Capital Chief Sorrell Manages Growth Expectations In Letter To Shareholders
- MAD Agency Daily - Thursday, May 19, 2022
- S4's Latest M&A Deal Combines LA-Based TheoremOne With Media.Monks
- Publicis Groupe Campaign Features Agency Eyewitnesses In War-Torn Ukraine
- Begley Becomes Chief Strategy Officer, CreatorIQ
- Fernish Encourages Consumers To 'Free Your Home'
- For A 'Good Time,' Call Cantine Maschio's Prosecco
- Want To Turn Around Your Agency? Get Over Instant Gratification
- YouTube Upfront Intros Frequency Caps, New Ad Options
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
- Chrysler Pokes Fun At #VanLife Nomads
- Leo Burnett Is ADC Awards' AOY, Best Of Show Winner
- Deutsch NY Taps Ansari For Chief Creative Officer Role
- MAD Agency Daily - Wednesday, May 18, 2022
- VaynerX Launches Corporate Trading Company
- OUTFRONT Media Adds Portland, Ups Northwest Presence
- Martin Harrison Moves To Strategy Director, True
- IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
- ANA, 4As Release New Guidelines For Buying Diverse Media
- Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
- United Tells 'A People Story'
- Data And AI: How To Decode The 'Why' Behind Your Customers' Behaviors
- M&C Saatchi Rejects Takeover Bid By AdvancedAdvT
- MAD Agency Daily - Tuesday, May 17, 2022
- Dentsu Group Reports 9.1% Q1 Growth, Upgrades Full-Year Outlook
- Former 4A's Chief Nancy Hill Named CEO At Marcus Thomas
- Amex's 'When' Campaign Targets Big Moments For Millennials, Gen Zs
- Biamon Named President/COO Of RQ
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
- Viewability Of Digital Ads Rises As Tracking Improves
- Dr. Praeger's Picks Wheelhouse Labs As AOR
- New Report Highlights Ecommerce Trends Resulting From Pandemic
- Cactus Adds Rowntree As Chief Strategy Officer
- Dstillery Introduces Cookieless Alternative
- OMG's Latest Commerce Tool: The Supply Chain IQ Score
- Consumer Data Is Vulnerable In Real-Time Bidding System: Report
- Serta Simmons Launches 'Sleep First Class' Campaign
- MAD Agency Daily - Monday, May 16, 2022
- DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
- Mother Hires Miller As President-Partner To Oversee NY, LA
- 'Godiva Is Chocolate' Campaign Positions Product As A Daily Indulgence
- Boston Ad Agency Colossus Merges With Design Studio A&Co
- Rapp Worldwide Taps Simpson For DE&I Role
- Study Finds Big Disconnect Between Ad Execs And Average American Commuters
- Edrington UK Appoints Wunderman Thompson As Global Digital Partner
- Live And In-Person, It's Upfront Week In The Era Of COVID
- Seattle Agency Media+ Adds New Clients As It Prepares For Future Expansion
- MAD Agency Daily - Friday, May 13, 2022
- Horizon Media Wins Kohl's Business As Retailer Ponders M&A Proposals
- Lincoln Project Channels Apple's 'Crazy Ones,' But Not In The Good Way
- One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
- McGarrah Jessee Names Tim Roan As Chief Creative Officer
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
- A&G Wins CJP AOR Assignment
- Pod Digital Media Nabs Ad Rights To ESPAT TV
- adam&eveDDB Opens Berlin Office To Service Deutsche Telekom Win
- WeTransfer Identifies Top Emerging Creative Cities In The U.S.
- What Facebook's Move To Meta Reveals About Rebranding
- TBWA\NZ 'Hit Squad' Unit Launches
- MAD Agency Daily - Thursday, May 12, 2022
- EssenceMediacom Announces First Wave Of Global Leadership Appointments
- The Social Element Taps Cooksley As CEO, North America
- T-Mobile Invites Consumers To 'Whack An Internet Provider'
- Havas Group Starts Year Off With Double Digit Q1 Growth
- Coors Light Cools Miami With Chillboards
- Campaign Repositions Marmite Truffle As Upscale Item
- Levy Heads Client Management For Vault49
- UScellular Taps Harmelin For Brand Media, Ovative For Performance
- TikTok Forges Partnership With Foursquare For In-Store Visit Data
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
- @really Foolish In The Extreme
- Canadian Marketing Group No Fixed Address Backs Another Startup: Courage
- Important Considerations For Marketers Heading Into The 2022 Upfronts
- MAD Agency Daily - Wednesday, May 11, 2022
- Discover Puerto Rico's Wants Visitors To 'Live Boricua'
- NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
- Ad Vet Sgrizzi Joins NBCU As SVP, Client Partnerships
- McDonald's Aims To Spotlight Hispanic Voices
- Kantar Agrees To Sell Public Policy Advisory Unit Kantar Public
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
- It's Time To Come Full Circle: Re-Commerce And The Circular Economy
- Ad Groups Support Reproductive Healthcare Benefits And Travel Budgets Necessary To Receive Them
- S&P Global Launches 'Seek & Prosper' Campaign
- Wolff Olins Beefs Up Global Design Team
